Logical Position Rebrands as LP, Reflecting 16 Years of Growth Beyond Paid Search

PORTLAND, Ore.--(BUSINESS WIRE)--Logical Position announced today that it is officially shortening its name to LP with a new identity that better represents the agency. What began in Beaverton, Oregon with three people and 900 square feet has grown into a nationwide digital marketing agency with hundreds of employees and services extending well beyond its paid search roots.

“When we started, Logical Position described exactly what we did — helping businesses find the most logical place for their ads on Google,” said Eric Scriven, CEO of LP. “But we’re doing so much more with our clients today, and hearing how their relationship with us has evolved reinforced that we had outgrown the name. LP feels true to our history while better reflecting who we are now and where we’re going.”

Since those early days, the agency has expanded to provide PPC, SEO, paid social, Amazon advertising, email & SMS marketing, and website development to more than 10,000 clients.

The new name formalizes the commonly used LP shorthand. The decision to make it official emerged from a broader brand discovery process that included client conversations. Their feedback pointed to a role extending beyond marketing execution, with LP teams helping clients navigate product launches, market expansion, technology adoption and other business decisions.

This change doesn't leave Logical Position’s history behind. The upward-right arrow featured in every company logo since 2010 remains part of LP’s new identity.

“Some things you don’t need a brand discovery process to tell you,” Scriven said. “The arrow has always represented where we want our clients to go: forward and up. That isn’t changing.”

To learn more about LP and its new brand identity, visit lp.agency and read the in-depth article.

About LP

LP is a digital marketing agency that has worked with more than 10,000 businesses across North America to drive growth through PPC, SEO, paid social, Amazon advertising, email & SMS marketing, and website development. LP partners with Google, Microsoft, Meta, Amazon and TikTok and ranks in the top 1% of ad spend managed across platforms. Its work has earned national and global recognition from Google, Microsoft and Inc. LP combines data, technology and digital expertise with hands-on client partnership to help brands win online.