Built for Human & AI Audiences
Make your press releases work harder, both for the people reading them and for the AI systems that summarize them. Business Wire’s built-in features add the structure, multimedia, and signals that drive engagement on the page and discoverability across AI platforms. Ready to make a bigger impact with your news?
Unlock the Full Potential of Your News
For effective communication, your press release needs to be both readable and engaging. Business Wire works with you to ensure your releases are optimized to capture attention and drive results.
Format for Readability & AI Parseability
The structure of your press release determines how easily it can be read, picked up, shared, and cited. Business Wire’s patented NX network preserves the formatting that signals quality to journalists, readers, and the AI systems now reading at scale: clean headlines, bulleted lists, financial tables, bold and italic emphasis, and consistent metadata. The same structure that makes a release easy for a journalist to scan makes it easy for an AI assistant to extract, summarize, and cite accurately.
Make Your News Interactive
Lean on Experts for Guidance & Support
Make Your News Discoverable to AI
To share their innovative data, BioTalent Canada distributed an interactive media release in English and French, highlighting key takeaways for media outlets, industry analysts, and interested consumers.
See Examples of AI-Ready Press Releases
See real examples of Business Wire press releases showcasing structured headlines, full-color logos, callout text, social links, multimedia, and machine-readable company metadata. Each release is built for traditional discovery through search and media, as well as AI-driven discovery where content can be surfaced, summarized, and cited.
