distribution media points
200M+190M+180M+170M+160M+backlinks to businesswire.com
12.5M11.5M10.5M9.5M8.5Maverage monthly views on news
+52%+51%+50%+49%+48%YOY views to Business Wire releases
Visibility Across Media, Search, & AI
Effective press release performance requires more than distribution alone. Explore how media optimization, SEO best practices, and AEO and GEO strategies work together to improve discovery, credibility, and AI visibility. Reach journalists, search engines, and AI platforms with Business Wire.
SEO, AEO, & GEO Strategies for Press Releases
Maximize your press release’s reach by optimizing every element for search engines and AI platforms. From headlines and concise content to quotes, multimedia, and clear calls to action, these best practices help improve indexing, relevance, and overall discoverability across SEO, AEO, and GEO channels.
A powerful headline and supporting subheadline are crucial for SEO, AEO, and GEO. The headline is the first signal search engines and AI systems use to understand your press release topic, while a clear subheadline adds context and keywords to improve indexing. Keep your headline concise and specific, include relevant keywords naturally, and use the subheadline to expand on the key message without repeating the headline word-for-word.
