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Digital Marketing
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Omdia: Advertising and Bundling to Push Latin America Media Revenues to $65 Billion by 2026

LONDON--(BUSINESS WIRE)--Latin America is emerging as one of the fastest-growing media markets globally, with revenues forecast to reach $65 billion in 2026, representing a 10.7% year-on-year growth, according to new Omdia data presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia, during Content Americas. This growth significantly outpaces the US, which is expected to grow by 6.9% to $453 billion over the same period. LATAM’s expansion is being driven by the rapid adoption...
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Ahrefs Launches Custom AI Prompt Tracking for Brand Visibility

SINGAPORE--(BUSINESS WIRE)--Ahrefs, a leading marketing platform, today announced custom AI prompt tracking in Brand Radar, a new way for teams to monitor how their brand appears in AI-generated answers across platforms like ChatGPT, Gemini, and Perplexity. As AI assistants become a mainstream discovery channel, teams are increasingly trying to understand whether their brand shows up in AI-generated responses at all. OpenAI reports that ChatGPT now reaches hundreds of millions of users weekly,...
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MediaCo Announces Historic Audience Growth for EstrellaTV in 2025

NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA) today announced that EstrellaTV delivered historic audience growth in 2025, marking a major inflection point for the network and its strongest performance in more than a decade among Adults 18–49 in prime time. In 2025, EstrellaTV posted a +14% year-over-year increase in P18–49 Mon–Sun prime, representing the network’s first annual prime-time growth since 2018. Based on Panel Only Data across 16 years of January–December tracking (s...
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Twilio and AEG Forge New Strategic Partnership Across Ticketing, Sports, and Live Entertainment to Personalize Fan Engagement

LOS ANGELES--(BUSINESS WIRE)--Twilio, the customer engagement platform, and AEG are growing their relationship with the launch of a new strategic partnership across AEG's portfolio...
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Comcast’s Universal Ads Appoints David Shaw as Head of Global Expansion to Oversee Platform's International Rollout

NEW YORK--(BUSINESS WIRE)--Comcast’s Universal Ads today announced the appointment of David Shaw as Head of Global Expansion. Universal Ads, which launched last year in the U.S., enables brands of any size to create, buy, and measure ads across premium video. In his new role, Shaw will lead the commercial rollout of the platform, globally. He will have responsibility for market entry, building scale and sustaining growth across the world, while overseeing the recruitment of Universal Ads' Europ...
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Statusphere Secures $18 Million in Series A Funding to Turn Influencer Marketing into a Scalable, Trusted Growth Channel for Retailers and Consumer Brands

WINTER PARK, Fla.--(BUSINESS WIRE)--Statusphere announced it has secured $18 million in Series A funding, bringing its total funding to date to $27 million....
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FDG Web Announces Senior Executive Appointment of Drew Diskin, MS

ARLINGTON, Wash.--(BUSINESS WIRE)--FDG Web today announced the addition of Drew Diskin, MS, a seasoned digital transformation and growth strategy senior executive, to its leadership team. With more than 20 years of experience driving enterprise digital transformation, Diskin extends FDG Web’s ability to help organizations align forward-thinking strategy, technology, and customer experience to achieve lucrative business outcomes. Diskin has led high-impact digital initiatives for startups and mu...
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impact.com Announces Record Growth and Industry Innovation in 2025, Cementing its Leadership in the Global Partnership Economy

NEW YORK--(BUSINESS WIRE)--impact.com, the world’s leading commerce partnership marketing platform, announced today its strong growth and innovation in 2025, propelled by accelerated client adoption across creator, affiliate, and B2B channels, advancements in product innovations, and continued global momentum. The company’s performance in 2025 underscores a defining shift in marketing, from transactional performance to relationship-driven growth. Building on a year defined by transformation acr...
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Advanced Creative, Targeting, and the Home Screen Are Driving What Viewers Remember on Connected TV

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--As Connected TV continues to redefine how people discover content and brands, LG Ad Solutions commissioned a study conducted by MediaScience to better understand what makes advertising effective on the biggest screen in the home. Findings from The Art & Science of the CTV-First Era: Part 2 – Consumer Experience highlight a broader shift in how TV advertising is being built and experienced. As Connected TV brings creative and targeting together in a si...
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Rithum Appoints Gregory Banning as Chief Revenue Officer and Caitlin Hauser as Chief Financial Officer

ATLANTA--(BUSINESS WIRE)--Rithum names Gregory Banning CRO and promotes Caitlin Hauser to CFO to strengthen global growth, financial leadership and go-to-market execution....