Newsroom | 10704 results

SHANGHAI, Chine--(BUSINESS WIRE)--Récemment, LongHu, marque centenaire de Shanghai Zhonghua Pharmaceutical Co., Ltd., s’est associée à Eastday pour lancer un projet de revitalisation de la marque visant à insuffler une nouvelle dynamique à cette enseigne chinoise historique grâce à des collaborations intersectorielles, des contenus créatifs et des expériences innovantes destinées aux consommateurs. L’initiative a débuté lors d’un festival consacré à la culture du café, où LongHu a suscité un vi...

SHANGHAI--(BUSINESS WIRE)--Recently, LongHu, the century-old brand under Shanghai Zhonghua Pharmaceutical Co., Ltd., joined forces with Eastday to launch a brand revitalization initiative aimed at bringing new vitality to the time-honored Chinese brand through cross-industry collaborations, creative content and innovative consumer experiences. The initiative began at a coffee culture festival, where LongHu attracted widespread attention with its unconventional “LongHu Medicated Oil Coffee.” The...

SAN FRANCISCO--(BUSINESS WIRE)--What’s better than winning 300 awards over nine years?Winning 302.Bospar, the “politely pushy” PR and marketing agency that puts technology and pharma companies on the map, today announced it has surpassed 300 award wins, an achievement that demonstrates the agency’s resolve to help clients achieve measurable business results across technology, healthcare and consumer markets.The milestone was reached last night at the PRSA-NY Big Apple Awards Gala at Sony Hall in...

NEW YORK--(BUSINESS WIRE)--Stensul, the Governed Creation™ Platform for enterprise marketing, today announced the beta availability of an integration with Marketing Cloud Next, building on its longstanding support for Salesforce. The new integration gives enterprise marketing teams and AI agents a governed way to create and personalize email campaigns using Salesforce audiences and data, without exposing underlying customer information to campaign builders. Teams can assemble campaign content a...

BOISE, Idaho--(BUSINESS WIRE)--Albertsons Media Collective, the retail media arm of Albertsons Companies, Inc. (NYSE: ACI), today announced Retail Media Incrementality-Based Multi-Touch Attribution, a revolutionary measurement solution that enables advertisers to better understand the incremental impact of media investments across major leading digital media platforms through a single, deduplicated view of performance.Developed in collaboration with LiveRamp under a first-to-market, grocery excl...

NEW YORK--(BUSINESS WIRE)--Vibe Expands Connected TV Platform With Agent Access and Six New Integrations...

MANCHESTER, Conn.--(BUSINESS WIRE)--Bob's Discount Furniture, Inc. (NYSE: BOBS) (“Bob’s” or the “Company”), one of the nation’s fastest-growing furniture retailers, today announced the launch of Season 2 of “Till Decor Do Us Part,” its industry-first social video series that follows real couples navigating differing design styles as they transform a room in their home. The new season premieres today across social media channels, including TikTok, Instagram, Facebook, and YouTube. Season 1 of “T...

WINTER PARK, Fla.--(BUSINESS WIRE)--Statusphere announced Status Summit, its invite-only event on how AI is changing how consumers discover, evaluate and choose brands and products....

LOS ANGELES--(BUSINESS WIRE)--CreatorIQ, the global operating system for creator-led growth, today announced details of CreatorIQ Connect 2026, the premier one-day event for global marketing leaders turning creator marketing into a measurable, scalable growth engine. Taking place October 13 in Los Angeles, Connect will bring together more than 1,000 brand marketers, agency leaders, platform executives, and creators for a single high-impact day of strategic programming, executive access, and con...

NEW YORK--(BUSINESS WIRE)--Today FreeWheel, a global technology platform for the television advertising ecosystem, introduced new third-party inventory scoring capabilities within its Premium Signals Packaging, which creates dynamic inventory packages based on how viewers engage with premium CTV environments. By bringing independent quality, attention and engagement signals into curated inventory packages, FreeWheel helps buyers evaluate supply through factors like attention, ad experience and...