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BuzzFeed, Inc. to Release Fourth Quarter and Full-Year 2025 Financial Results on Thursday, March 12, 2026
NEW YORK--(BUSINESS WIRE)--BuzzFeed, Inc. to Release Fourth Quarter and Full-Year 2025 Financial Results on Thursday, March 12, 2026...
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Cautious Optimism for 2026, but Uncertainty is High Among Small Businesses According to New Thryv Data
DALLAS--(BUSINESS WIRE)--Small business owners see challenges ahead in 2026, leading to muted optimism according to new data from Thryv® (NASDAQ: THRY). The small business (SMB) marketing platform surveyed SMBs in mid-December 2025. When asked to select business factors they felt optimistic about, ranging from the economy and competitive edge to tech advances like AI and hiring capabilities, “none of the above” was the top choice (39 percent). Slight bright spots: almost a third of SMBs express...
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New Independent Study: 80% of Enterprises Plan to Increase DAM Investment as AI and Content Orchestration Reshape Digital Operations
IRVINE, Calif.--(BUSINESS WIRE)--A new Opportunity Snapshot commissioned by Orange Logic, and conducted by Forrester Consulting, reveals that Digital Asset Management (DAM) is undergoing a fundamental transformation from being thought of as a passive content repository, to the orchestration layer of the modern content supply chain. The study found that 80% of organizations surveyed plan to increase their DAM investment over the next two years, driven by escalating content demands, expanding dis...
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Shoppers Want Faster, Easier Holiday Returns and Are Ready for AI to Deliver Them, According to Ada Research
TORONTO--(BUSINESS WIRE)--Ada, the trusted AI-native customer experience company and creator of the AI Customer Experience (ACX) operating model, today released new survey data highlighting how retail returns during the high-traffic holiday season have become one of the most fragile moments in the customer journey and a critical opportunity for AI-powered support. According to Ada’s survey, 55% of shoppers have already made or plan to make a return following the holiday season, and 21% say they...
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Bombora Partners with Proximic By Comscore to Create New B2B Predictive Audiences
NEW YORK--(BUSINESS WIRE)--Bombora, the pioneer in B2B data, today announced that Proximic by Comscore’s Predictive Audiences now includes 300 new contextual audiences built based on Bombora’s proprietary B2B data. This partnership reflects the unique and central role Bombora plays in unlocking the value of the B2B ecosystem for all stakeholders. Advertisers now have access to 300 new Proximic by Comscore Predictive Audiences: B2B contextual segments powered by the integration of Bombora's prop...
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Sēd Launches Rain™, the First End-to-End Generative Engine Optimization (GEO) Offering Built to Help Brands Infiltrate and Train AI, Not Chase It
NEW YORK--(BUSINESS WIRE)--Sēd today announced the launch of Rain™, a proprietary Generative Engine Optimization (GEO) product designed to build long-term visibility, authority, and trust across search, answer engines, and large language models. As discovery shifts from links to answers, organizations face a new risk: being absent inside the AI responses increasingly shaping the customer journey from consideration to decision-making. Rain™ addresses that challenge by strengthening the signals A...
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Pazanga Health Communications Adds Three New Clients, Launches Refreshed Website
NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Pazanga Health Communications, a boutique marketing and PR agency focused on transforming scientific complexity into stories that move people and markets, has kicked off 2026 with three new clients and a redesigned website. The new clients – Snke XR, Exact Imaging and Peptilogics – represent diverse areas of healthcare innovation, from augmented reality to precision urological imaging and a novel therapeutic, reflecting the agency’s experience across mult...
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CORRECTING and REPLACING Hootology’s Vision to Turn Qualitative Insights into Quantitative Power Marks Significant Milestones with New Hires, Client Wins, and Product Advancements
NEW YORK--(BUSINESS WIRE)--Please replace the release of release dated January 16, 2026 with the following corrected version due to multiple revisions. The updated release reads: HOOTOLOGY’S VISION TO TURN QUALITATIVE INSIGHTS INTO QUANTITATIVE POWER MARKS SIGNIFICANT MILESTONES WITH NEW HIRES, CLIENT WINS, AND PRODUCT ADVANCEMENTS Hootology, a market research platform merging trusted research principles with modern technology, has seen significant growth since the July launch of HOOQZ, the AI-...
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Marketbridge Strengthens Executive Leadership to Drive Next Phase of Growth
BETHESDA, Md.--(BUSINESS WIRE)--Marketbridge, the Go to Market® growth firm, today announced the appointment of two senior executives to its leadership team. Mike Swartz has joined as Chief Growth Officer and Ellie Ahmadi as Senior Vice President of Global Corporate Marketing. These appointments follow the company’s recent leadership transition, with B2B industry veteran Bob Ray named Chief Executive Officer in November. As Marketbridge enters its next chapter, the firm is expanding its role as...
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83% of Consumers Can Spot AI Videos & 36% Say It Lowers Brand Trust, According to Animoto’s New Report
NEW YORK--(BUSINESS WIRE)--Video platform Animoto today released its 2026 State of Video Report, which found that both consumers and marketers are navigating the evolving relationship between authentic storytelling and the rapid acceleration of AI, and that getting it wrong can have lasting consequences. Animoto surveyed U.S. consumers and marketers at companies that have created at least one video in the past three months, for a combined audience of over 450 participants. Follow-up qualitative...