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FORT BRAGG, N.C. & SACRAMENTO, Calif. & SANTA PAULA, Calif.--(BUSINESS WIRE)--Mendocino Railway is proud to announce that it was honored as the Best Content Marketing winner in the 2026 Visit California Poppy Awards this week. Every two years, the Poppy Awards recognize excellence in tourism marketing and destination stewardship for California, identifying the most creative and impactful tourism campaigns from across the state. For 2026, Visit California received more than 170 campaign submissi...

LONDON--(BUSINESS WIRE)--Generative AI platforms are transforming how consumers discover and purchase products, with AI-driven referrals to retail websites surging 304% from January to December 2025, well above the 40% growth recorded from other referrals sources, according to market intelligence company Euromonitor International. Insights shared during the Euromonitor Live: First Look web event show how these technologies are beginning to shift the traditional purchase journey, challenging est...

ARLINGTON, Va.--(BUSINESS WIRE)--Homes.com, a CoStar Group (NASDAQ: CSGP) online residential marketplace, today announced plans to expand consumer access to pre-market listings, giving homebuyers an early look at homes before they are officially listed for sale. eXp Realty®, the core subsidiary of eXp World Holdings, Inc. (NASDAQ: EXPI) will be the first national brokerage to participate in Homes.com’s new pre-marketing display program. The initiative reflects Homes.com’s commitment to consumer...

TORONTO--(BUSINESS WIRE)--Duet Public Relations Inc., proudly announces the agency has been named to the Canada 2026 Best Workplaces Led by Women list, a distinction awarded by Great Place to Work®. Duet received this honour following a thorough and independent analysis conducted by Great Place to Work®. The list is based on direct feedback from employees of the hundreds of organizations surveyed. To be eligible for this list, organizations must be Great Place to Work-Certified™ and have except...

CHICAGO--(BUSINESS WIRE)--ActiveCampaign, a leading autonomous marketing platform, will spotlight two first-to-market capabilities at its Spring 2026 Innovation Keynote on April 8: agent-to-user AI, where AI autonomously initiates insights and recommendations on behalf of marketers based on performance signals, and AI personalization that allows businesses to tailor Active Intelligence to their brand voice and priorities. “The future of marketing isn’t just AI that responds when asked; it’s AI...

ニューヨーク--(BUSINESS WIRE)--（ビジネスワイヤ） -- スマートリーは、INCRMNTALの買収に向けた基本合意書を締結したと発表しました。INCRMNTALは、ユーザーレベルのデータやトラッキングに依存することなく、チャネル横断的なマーケティング投資の増分効果に関するリアルタイムのインサイトを提供する、先駆的なAI搭載のインクリメンタリティ測定プラットフォームです。 ブランドがソーシャルメディア、eコマース、プレミアムCTVといった多様なチャネルで展開するなか、何が実際に漸進的成長を牽引しているかを把握することは、ますます困難になってきています。INCRMNTALのリアルタイムな増分効果に関するインサイトと、広告主がチャネルを横断してインサイトを行動に移せるようにするスマートリーのプラットフォームを組み合わせることで、マーケターはビジネス成果につながる要素に継続的に投資を集中させることができます。今回の統合により、増分効果のシグナルがスマートリー内でのリアルタイムなプランニングと最適化に反映され、ブランドや代理店がより確信を持って予算を配分できるようになります。...

NUEVA YORK--(BUSINESS WIRE)--Smartly anunció hoy que firmó una carta de intención para adquirir INCRMNTAL, una plataforma pionera de medición de incrementalidad impulsada por IA que ofrece información en tiempo real sobre el impacto incremental de las inversiones de marketing en todos los canales, sin depender de datos o seguimiento a nivel de usuario. A medida que las marcas se activan en redes sociales, comercio electrónico y CTV premium, comprender qué impulsa realmente el crecimiento increm...

NEW YORK--(BUSINESS WIRE)--Smartly oggi ha annunciato di aver sottoscritto una lettera di intenti per rilevare INCRMNTAL, una piattaforma di misurazione dell'incrementalità basata sull'intelligenza artificiale che offre informazioni in tempo reale sull'impatto incrementale degli investimenti del marketing nei canali senza affidarsi a dati a livello di utente o al tracciamento. Man mano che i brand si attivano sui social, sul commercio online e sulla CTV premium, comprendere ciò che davvero prom...

NOVA YORK--(BUSINESS WIRE)--A Smartly anunciou hoje a assinatura de uma carta de intenções para adquirir a INCRMNTAL, uma plataforma pioneira de mensuração de incrementalidade baseada em IA que fornece insights em tempo real sobre o impacto incremental dos investimentos em marketing em diversos canais, sem depender de dados ou rastreamento em nível de usuário. À medida que as marcas ativam suas campanhas em mídias sociais, comércio eletrônico e CTV premium, entender o que realmente impulsiona o...

NEW YORK--(BUSINESS WIRE)--Smartly gab heute bekannt, dass es eine Absichtserklärung zur Übernahme von INCRMNTAL unterzeichnet hat. INCRMNTAL ist eine zukunftsweisende KI-gestützte Plattform für Inkrementalitätsmessung, die Echtzeiteinblicke in die zusätzlichen Auswirkungen von Marketinginvestitionen in verschiedenen Kanälen liefert, ohne dafür Daten oder Tracking auf Benutzerebene zu benötigen. Marken werden zunehmend in sozialen Medien, E-Commerce und CTV aktiv. Zu verstehen, was das inkremen...