Avenue Z Named Profound Agency Partner - Among the First Poised to Help Brands Capture $100 Billion AI Search Opportunity

Among a select certified founding cohort, Avenue Z brings enterprise-grade AEO and AEO PR solutions to brands competing in the billion-dollar AI search industry.

NEW YORK--(BUSINESS WIRE)--Avenue Z, a leading AEO digital marketing and PR agency, today announced it has been named a Certified Agency Partner by Profound, a leading AI search discoverability platform - placing the agency among a select founding cohort of agencies recognized for expertise in deploying Profound’s technology for brand visibility monitoring and AI conversation analysis. The certification recognizes Avenue Z's expertise in AI Search Optimization (AEO), AEO for PR capabilities, and Profound's data intelligence layer - delivering an end-to-end solution across every major AI search platform.

With generative search ad revenue projected to hit $5.1 billion in 2026 and surpass $100 billion by 2030 (WPP) - this partnership puts Avenue Z clients ahead of the curve. Outpacing retail media, social, and traditional search combined - AI agents increasingly drive purchase decisions, brands that don't optimize for AI discovery risk going invisible when it matters most.

"Two avenues drive influence today: AI and Creators. With AI, it’s redefining how brands are found. Profound is a strong leader in the critical data behind AI search - partnering with them gives Avenue Z and our clients an edge in how brands are found, chosen, and trusted." - Jeffrey Herzog, CEO, Avenue Z

Avenue Z has already established a track record driving AI Search performance:

• An emerging fintech brand: 867% AI Referral Traffic Growth, 66.7% AI CVR and #1 Rank in AI Search Visibility against competitors
• A consumer services enterprise: 270% increase in AI Visibility, jumping to under Top 10 in competitor category, in under 90 days
• A B2B professional services firm: #1 Most Trusted Source by AI in AEO Prompts, 250% Increase in AI Visibility, #1 Rank for Top AEO Prompts

"AI Search performance requires the right methodology paired with the right intelligence. Profound gives us the data layer that turns AEO from a strategy into a measurable, scalable channel." - Whitney Hart, CSO, Avenue Z

Profound has established itself as a billion-dollar force in AI search, raising $96 million in a Series C led by Lightspeed Venture Partners alongside Sequoia Capital and Kleiner Perkins. Trusted by world-class marketing teams at Target, Walmart, and Charlotte Tilbury, its Agents, Prompt Volumes, and Answer Engine Insights tools are now available to Avenue Z clients as part of a fully integrated AEO offering spanning ChatGPT, Gemini, Claude, Perplexity, Grok, and Google AI Overviews.

"Profound is proud to partner with Avenue Z - an agency setting the standard for how brands win AI search," said Trevor Pyle, Head of Marketing at Profound. "Together, we give marketers the intelligence to stay visible and competitive as AI reshapes how consumers discover and choose."

About Avenue Z

Avenue Z is a digital marketing and PR agency engineered to move fast. Brands partner with us to drive revenue and reputation through high-impact public relations, performance media, AI search optimization (AEO), and our creator network. Trusted by leaders in emerging tech, finance and consumer brands, we drive influence across all channels - from AI Search to The Wall Street Journal, Shopify to TikTok, Meta to Google. AvenueZ.com | DrivingInfluence.com

About Profound

Profound is the marketing platform for the era of AI. Thousands of teams use Profound’s Agents to understand, control, and scale how they appear across AI Search. Trusted by Figma, Walmart, Ramp, MongoDB, Chime, and U.S. Bank, Profound arms visionary marketers with the tools to win the zero-click internet. Learn more at www.tryprofound.com.