LTK Announces First Creator Upfronts Event in New York City to Showcase the Future of Creator-Led Marketing

The first and largest influencer marketing platform will unveil new innovations to help brands accelerate and scale their creator marketing strategies

DALLAS--(BUSINESS WIRE)--LTK, the first and largest creator marketing platform, is making a landmark move in the media and advertising industry by launching its first-ever LTK Creator Upfronts on Tuesday, May 13 at 12:00 p.m. ET in New York City.

LTK will present its all-new consumer app, introducing the video-first experience that expands beyond shopping and enables the discovery of lifestyle creators by location and interest, while giving users control over their feed and the ability to connect with friends. LTK is where consumers go to watch and engage with creators, already reaching 38% of adult Gen Z and Millennial women in the US. The world’s premiere lifestyle creators are on LTK, where they build, nurture, and grow deep, personal connections with their audiences that drive measurable, full-funnel impact for brands including more than $5 billion in annual retail sales and even more in awareness.

LTK leaders will also introduce developments in LTK’s suite of AI tools for brands, all designed to strengthen partnerships between brands and creators. LTK has the most data in the industry to power intelligent decisioning, bringing together the best content with the smartest, most efficient technology to scale brands faster, measuring across all KPIs to continuously learn and grow.

With brands prioritizing creators in their marketing investments, LTK Creator Upfronts marks a pivotal moment in the evolution of the creator economy. Today, brands are leveraging creator content across an average of four channels outside of social media, reinforcing creators as the core of modern marketing strategies. LTK Creator Upfronts will provide an exclusive platform for brands, advertisers, and media buyers to gain deep insights into how LTK’s vast creator network drives unparalleled engagement, influence, and measurable full-funnel impact.

“As brands scale creator messaging across all marketing touchpoints, LTK is at the forefront of video-first media solutions designed specifically for creator marketing. Our proprietary media buying and measurement tools, Connected TV capabilities, and Retail Media Network solutions enable brands to seamlessly connect with creators and engage audiences in more authentic and impactful ways,” said Kristi O’Brien, General Manager of LTK’s Brand Platform. “With our AI-powered brand tools and industry-first innovations, we're delivering full-funnel awareness and driving measurable performance that strengthens brand-consumer relationships like never before.”

For more information and to register, please visit: https://company.shopltk.com/2025-ltk-creator-upfronts.

About LTK

As the inventor of Creator Commerce, LTK is the trusted platform for creators and their businesses by powering and monetizing the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower creators to be as economically successful as possible. LTK has over 70 patent assets for its innovative technology solutions that have pioneered an industry. Premium lifestyle creators in 150+ countries drive more than $5 billion in annual retail sales through the LTK platform. Today, 40 million monthly consumers turn to LTK Creators in the LTK platform to find inspiration and instantly shop the styles recommended by their favorite creators. More than 8,000 retailers partner with LTK to gain access to its global creator network for content that converts against cross-channel KPIs. LTK is the connection between creators and brands - driving more than 55,000 brand collaborations annually. LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK app, search for LTK in the App Store or Google Play.

For the latest updates from LTK, follow Shop.LTK on TikTok and Instagram, and LTK on LinkedIn.