Newsroom | 1270 results

AUSTIN, Texas--(BUSINESS WIRE)--SolComms, an award-winning and high-energy public relations agency for startups and scale-ups across healthcare, consumer, and technology, today unveiled The State of Brand 2026: The Ultimate Guide to Attaining Cultural Relevance and Winning Consumers. The trend report is co-authored by SolComms Chief Executive Officer and founder, Bruno Solari, Vice President of Consumer, Kylee Kaetzel, Allison Ellsworth, Co-Founder of Poppi, and Kim Chappell, Chief Brand Office...

NEW YORK--(BUSINESS WIRE)--The book provides financial advisors with an actionable, step-by-step roadmap for consistent, predictable growth....

DALLAS--(BUSINESS WIRE)--Announces a program to help small businesses capitalize on the global soccer matches coming to Dallas in June and July....

MÜNCHEN--(BUSINESS WIRE)--BLACKYAK, Premium Marke für technisch hochwertige Outdoor Bekleidung, startet seine globale Kampagne „THIS IS HIMALAYAN“. Im Zentrum steht der ursprüngliche Geist der Marke, geprägt von den extremen Bedingungen und der authentischen Bergsteigerkultur des Himalaya. Mit dieser Kampagne unterstreicht BLACKYAK seine Identität als Himalayan Original und schärft zugleich sein Profil als technologisch führende Premium Outdoor Marke. Am 3. März veröffentlichte BLACKYAK den neu...

北京--(BUSINESS WIRE)--(美國商業資訊)-- 頂級高性能戶外品牌BLACKYAK本著喜馬拉雅原創的精神，推出全球宣傳活動：「THIS IS HIMALAYAN」。BLACKYAK希望借由這場宣傳闡明戶外活動的真正意義，進一步穩固BLACKYAK的品牌認同。 BLACKYAK將在3月3日推出全新全球宣傳影片，拍攝地點位於該品牌發源地——喜馬拉雅。BLACKYAK的品牌名稱源自喜馬拉雅探險路線上常見的犛牛，並視這種動物為奉獻自然和人類的象徵。這段影片的主角是一群讓高地登山成為可能的人物：率先走進危險地形開闢蹊徑的冰川醫生、毅然挑起讓每個人平安歸來之責的夏爾巴人、以及親身挑戰喜馬拉雅山嚴酷環境、追求登峰造極的登山家。 這段宣傳影片在喜馬拉雅實地探險中拍攝，以清晰而冷靜的手法描繪那些在全球最險惡環境中默默履行職責、守護安全的一群人。通過將焦點置於這些懷抱強烈使命感與責任感、自我奉獻、最終促成探險成功的「無名英雄」，BLACKYAK讓公眾清楚看見它的品牌哲學，以及長期為那群身處嚴峻環境的高山工作者開發技術之決心。 這部宣傳影片講述幾位與BLACKYAK野外生態系統密切互動的運動...

北京--(BUSINESS WIRE)--(美国商业资讯)-- 高端高性能户外品牌BLACKYAK推出全球营销活动“THIS IS HIMALAYAN”，该活动以品牌的“源自喜马拉雅”精神为核心。通过此次活动，BLACKYAK旨在彰显户外运动的精髓，并进一步强化BLACKYAK的品牌标识。 3月3日，BLACKYAK发布全新全球宣传片，影片取景地是塑造品牌精神的喜马拉雅山脉。BLACKYAK从喜马拉雅探险中常见的牦牛汲取品牌名称灵感，并将这种动物视为奉献于自然与人类的象征。影片聚焦那些为登山事业铺路的无名英雄：率先踏入险境开辟路线的冰川医生；坚守岗位确保全员平安归来的夏尔巴向导；以及在严酷的喜马拉雅环境中进行实地测试、追求巅峰成绩的登山者。 该系列广告在真实的喜马拉雅探险活动中拍摄完成，以清晰而克制的镜头语言，展现了那些在世界上最严酷的环境中默默履行职责、守护安全的人们。通过聚焦这些怀揣强烈使命感与责任心、最终助力探险成功的"无名英雄"，BLACKYAK将品牌理念及其长期致力于为极端环境工作者研发技术的承诺，展现得更为鲜明。 该宣传片呈现了与BLACKYAK户外生态圈相关的真实运动员及...

SEOUL, Korea--(BUSINESS WIRE)--BLACKYAK, a premium high-performance outdoor brand, launches its global campaign “THIS IS HIMALAYAN” to highlight its Himalayan Original spirit....

LOS ANGELES--(BUSINESS WIRE)--37 Partners, a revenue-generating talent and IP venture platform co-founded in 2025 by NBA All-Star and Champion Metta World Peace, today announced the first public launch of Perpetual Celebrity Commerce (PCC), a platform that enables professional talent to deploy officially licensed AI-powered digital likenesses for live commerce and fan engagement across global markets. Starting today, Metta’s licensed digital likeness will go live on Shopee, one of Southeast Asi...

COSTA MESA, Calif.--(BUSINESS WIRE)--For the second consecutive year, a four-student team from Fisk University took the top prize in the 2026 #IYKYK Pitch Competition (If You Know, You Know) for their idea to amplify Experian’s Big Financial Friend campaign, sponsored by Experian and HomeFree-USA. Nicknamed Team F2, Hannah Daniel, Habeebah Dawodu, Remi Adeshina, and Kanchan Thapa earned a $40,000 prize for their presentation, “FinCheck.” A social-first campaign inspired by the viral “fit check”...

WASHINGTON--(BUSINESS WIRE)--New Clutch research finds that 71% of consumers have encountered a scam or attempted scam while shopping online, underscoring how common deceptive tactics have become in digital commerce. Nearly all consumers (92%) say they are concerned about the influence online scams have on their purchasing decisions, signaling a widespread shift toward more cautious buying behavior. Most Consumers Have Been Scammed, Many Recently More than half of consumers (56%) say they have...