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Generation Z
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Deodorant for Stress Sweat: Secret Deodorant Partners with Intern Queen and Creator Corporate Natalie to Help Early-Career Professionals Stay Fresh and Dry

CINCINNATI--(BUSINESS WIRE)--Secret, the #1 Clinical Antiperspirant Brand* has teamed up with Intern Queen, the leading Gen-Z and campus marketing platform, and Corporate Natalie, content creator and entrepreneur, to provide young women with the tools – and the confidence – to navigate the often sweat-inducing, "unwritten rules" of the corporate world. The transition from college into corporate life can be stressful. When faced with the pressure of a first performance review or an "always-on" h...
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Gen Z Is More Generous Than You Think: GoFundMe and GivingTuesday Reveal New Research on How Gen Z Is Shaping the Future of Giving Online

SAN DIEGO--(BUSINESS WIRE)--GoFundMe and the GivingTuesday Data Commons today announced new research that highlights a critical shift – and opportunity – for nonprofits: Gen Z already participates in philanthropy at higher rates than other adults, with a distinct strength in giving rooted in personal relationships and social connections. They are supporting causes through sharing, donating, advocating, and community fundraising, often in visible, digital formats that inspire their peers to give...
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Postcard from the Road: Lucky Brand x Coca-Cola Team Up for Americana Collab of the Summer

NEW YORK--(BUSINESS WIRE)--REST STOP ON ROUTE 66, U.S. – Dear Lucky Ones, Greetings from the intersection of heritage and culture, where two icons are dropping a collab you didn’t know you needed. That’s right. Lucky Brand is teaming up with Coca-Cola to do what we do best: remix Americana, just in time for summer. Premium denim meets classic cool. With pieces ranging from embellished shorts to baby tees, and trucker hats to embroidered denim jackets, we’re sure you’ll find a style you can’t wa...
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Lyra Health Launches Comprehensive Care for Youth and Young Adults Facing Severe Mental Health Crises

BURLINGAME, Calif.--(BUSINESS WIRE)--Lyra Health today announced the next evolution of its Center of Excellence (COE) for Pediatric and Young Adult Mental Health. Through new specialized programs — Behavioral Health Urgent Care, High-Risk Behavioral Skills Therapy, and Virtual Intensive Outpatient (vIOP) — Lyra now offers the industry’s most comprehensive support system for families navigating severe mental health crises. Industry-wide, the average wait time for an initial pediatric mental heal...
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Chase Accelerates Support for the Next Generation with Modern Banking Solutions

NEW YORK--(BUSINESS WIRE)--Chase today announced accelerated efforts to better serve young adults ages 18–24 and customers new to banking, with products, experiences and support designed around how they manage money, build credit and plan for the future. “Young adults are telling us exactly what they want from their bank: make it easy, keep it safe and be there when it matters,” said Matt Gromada, head of emerging growth segments at Chase. “We’re doing a lot of listening—and we’re building alon...
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Schwab Trading Activity Index™: STAX Score Drops in April as Retail Clients Cut Tech Exposure

WESTLAKE, Texas--(BUSINESS WIRE)--The Schwab Trading Activity Index™ (STAX) decreased to 50.10 in April, down from its score of 56.04 in March. The only index of its kind, the STAX is a proprietary, behavior-based index that analyzes retail investor stock positions and trading activity from Schwab’s millions of client accounts to illuminate what investors were actually doing and how they were positioned in the markets each month. “Retail clients turned more cautious in April, leading to a secon...
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Wicked Saints Launches World Reborn, Turning Narrative Gameplay into Real-World Action

LAS VEGAS--(BUSINESS WIRE)--Wicked Saints Studios, a Female and Black-led game studio backed by Riot Games, announces the launch date of World Reborn, the world’s 1st adventure activism game. World Reborn is an interactive story game with real-world quests. Players don’t just play the hero; they become one, spreading kindness on and offline. On May 14, 2026, the full Saga 1 version will launch on iOS App Store and Google Play Store in partnership with Discord, Crisis Text Line, and Starlight Ch...
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Research Shows Branded Merchandise Delivers Sustainable Impact and Connects With Gen Z Talent

IRVING, Texas--(BUSINESS WIRE)--As brands and employers face increasing pressure to balance sustainability with performance, research from Promotional Products Association International (PPAI) shows that branded merchandise can deliver both, offering strong marketing impact with a lower carbon footprint while helping companies connect with sustainability-minded audiences, including Gen Z talent. An independent study commissioned by PPAI found that branded merchandise is among the most carbon-ef...
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U.S. Consumer American Express® Gold Card Introduces New and Enhanced Benefits as Part of 60th Anniversary Celebration

NEW YORK--(BUSINESS WIRE)--American Express today introduced new and enhanced benefits on the American Express® Gold Card, including 5X Membership Rewards® points on prepaid hotels booked through AmexTravel.com or the Amex Travel App™, complimentary Hertz Five Star® status and an updated $120 Dining Credit — all with no change to the $325 annual membership fee. Eligible Gold Card Members can access a suite of special Amex Offers® and can enjoy an updated digital experience in the Amex mobile ap...
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Expedia Teams Up with IShowSpeed to Reimagine Gen Z Travel

SEATTLE--(BUSINESS WIRE)--Expedia® today announced a multi‑phase, global partnership with one of the world’s most influential creators, IShowSpeed, naming Expedia as his Official Travel Partner. Built for Gen Z and the next wave of travelers, the partnership turns IShowSpeed’s always‑on audience of more than 150 million followers into a new kind of global travel community, reflecting Expedia’s investment in creator‑led storytelling that inspires real‑time discovery and booking. The campaign kic...