Swap Launches Checkout+, Turning Post-Purchase Into a Growth Channel For Brands

The Premium Add-On Extends Swap's End-to-End Commerce Platform Beyond Checkout and Post-Purchase, Delivering Value for Both Brands and Shoppers

NEW YORK--(BUSINESS WIRE)--Swap, the commerce operating system, today launched Checkout+, the premium checkout add-on that bundles free returns and order protection into a single opt-in experience, transforming returns into a revenue stream. Running on the same infrastructure that powers brands' storefronts, shipping, returns, and global operations, Checkout+ marks Swap's latest investment in owning every stage of the commerce journey – from discovery and checkout through fulfillment and post-purchase – without requiring brands to add new vendors, portals, or standalone returns tools.

Returns and package protection have become two of the fastest-growing operational costs for ecommerce brands. Most merchants pay for a returns subscription, cover the cost of return shipping labels, and deploy a separate protection solution. As costs continue to rise and brands face increasing pressure to protect margins, the post-purchase experience has become a key area for improving profitability. Bringing returns and protection together in one solution helps brands reduce costs, simplify operations, and create new revenue opportunities.

"Post-purchase has become one of the biggest profit opportunities for brands, but it's also one of the most fragmented parts of the customer journey," said Sam Atkinson, CEO and Co-founder of Swap. "Brands have traditionally had to manage returns and package protection through separate solutions, creating more costs and complexity. With Checkout+, we're combining into a single experience that simplifies operations, recovers more revenue, and delivers the seamless experience customers expect."

Participating brands are seeing opt-in rates consistently reach 60%+ in live deployments, approaching industry-leading benchmark rates of 65-90%. Checkout+ is designed for brands with higher return volumes, those already offering free returns, and merchants using standalone package protection solutions. By combining returns and protection into a single platform, Checkout+ delivers measurable value for both merchants and shoppers.

For brands, Checkout+ delivers:

• No returns subscription fees: Checkout+ replaces the returns subscription entirely on opted-in orders.
• No return label costs: Return shipping on opted-in orders is covered through Swap's carrier network.
• A new revenue stream: Brands earn a share of opt-in revenue, creating a new net revenue line that can be reinvested anywhere.
• Claims handled by Swap: Claims are investigated and resolved through the automated portal, covering opted-in orders up to an agreed claim rate.
• Retained revenue on returns: The average Swap Returns user converts 30% of submitted returns into exchanges or store credit, keeping revenue that would otherwise leave as refunds.

For shoppers, Checkout+ delivers:

• Free returns: Shoppers receive an instant prepaid label, with no cost to send items back.
• Package protection: Every opted-in order is protected if it's lost, damaged, or stolen
• A seamless experience: It's one simple choice at checkout, with one branded portal for everything after.

More than 20 brands have already signed on to adopt Checkout+ to simplify post-purchase operations, reduce costs, and deliver a better experience for shoppers. The launch marks another step in Swap's vision to unify every stage of commerce – from AI-powered discovery and checkout to fulfillment, returns, and protection – on a single platform built for modern brands.

To learn more, visit: https://www.swap-commerce.com/ecommerce-returns-solutions

About Swap:
Founded in 2022 by Sam Atkinson and Zach Bailet, Swap built the first agentic storefront, replacing traditional static websites with immersive, agent-led commerce experiences that take shoppers from product discovery to virtual try-on to checkout in a single branded flow. Trusted by 800+ brands, Swap also provides best-in-class infrastructure from cross-border, returns and inventory to tax and global compliance, helping merchants sell anywhere and scale globally on one unified platform. To learn more, visit Swap Commerce.