Swap Expands Leadership Team To Scale Its Next Phase of Global Growth

New CFO, CTO and SVP of Product Join to Strengthen Swap’s Operational Scale, Product Development, and Global Expansion

NEW YORK--(BUSINESS WIRE)--Swap, the commerce operating system powering the next generation of agentic commerce, today announced three senior leadership appointments: Peter O’Higgins as Chief Financial Officer, Piotr Uryga as Chief Technology Officer, and Krzysztof Marcisz as Senior Vice President of Product. The appointments mark an important step in Swap’s continued growth, bringing together leaders with a proven track record of scaling high-growth technology companies through periods of rapid expansion and transformation.

The new leaders will oversee three functions central to Swap’s next chapter – finance, engineering and product – helping the company strengthen its core e-commerce solution capabilities while continuing to expand agentic commerce offerings. Their focus will be on scaling these functions while ensuring the company is equipped to support an expanding customer base and global footprint.

“Swap has reached an important inflection point in its growth, where the opportunity is no longer just to grow the business, but to build the company and infrastructure to support the scale ahead,” said Sam Atkinson, CEO and Co-founder of Swap. “Peter, Piotr and Krzysztof bring deep experience building finance, engineering and product organizations through periods of rapid growth and transformation. Their arrival strengthens the foundation we need to serve a rapidly expanding customer base, enter new markets and continue building Swap into a global company.”

As CFO, O’Higgins will build the financial infrastructure to support the company’s continued growth, including strengthening the company’s finance operations and planning as it scales across markets and products. Peter was formerly Managing Director for the UK and Europe at Brex, and Revolut’s first CFO, helping build the finance function as the company grew from around 40 employees with no revenue to more than 850 employees and a revenue run rate of more than $100 million.

Uryga will join as CTO with a focus on scaling Swap’s engineering organization and technology infrastructure to support a broader product portfolio and growing global customer base, while building the technical foundation for the company’s next phase of product development. He joins from Tripadvisor, where he led more than 300 engineers across Viator and Tripadvisor Experiences, and previously built Qualtrics’ European R&D organization from the ground up, growing it to 200+ people through a period of rapid growth.

As SVP of Product, Marcisz will shape Swap’s product strategy as the company expands its platform and builds new capabilities around agentic commerce, bringing together product, design, research, and data to accelerate product development. Marcisz previously led a 60+ person product, design, research and data science organization for Tripadvisor and Viator Experiences. Before that, he built Qualtrics’ European product organization and led the team through the company’s $8 billion acquisition by SAP and subsequent public listing.

Swap now supports over 1,000 businesses globally, with more than 350 employees across London, New York, Amsterdam and more. This leadership expansion marks the next step in the company's growth, bringing in the experience and expertise needed to scale the business, deepen its product and technology capabilities, and support the growing needs of customers around the world.

To learn more about Swap, visit https://www.swap-commerce.com.

About Swap:

Founded in 2022 by Sam Atkinson and Zach Bailet, Swap built the first agentic storefront, replacing traditional static websites with immersive, agent-led commerce experiences that take shoppers from product discovery to virtual try-on to checkout in a single branded flow. Trusted by 1,000+ brands, Swap also provides best-in-class infrastructure from cross-border, returns and inventory to tax and global compliance, helping merchants sell anywhere and scale globally on one unified platform. To learn more, visit Swap Commerce.