AI-Powered Design Platform, Picsart, Expands into Creator Monetization Category

Earn with Picsart is a new play-to-earn program that removes follower thresholds and invite lists, enabling any creator to earn based on the impact of their content.

MIAMI--(BUSINESS WIRE)--Picsart, the AI-powered design platform for 130M+ creators worldwide, today launched Earn with Picsart - an open, pay-for-performance monetization program that dismantles the traditional barriers of influencer marketing. By eliminating follower thresholds and closed invite lists, Picsart is rewarding creators of every skill level, investing in the cultural engine that fuels the internet’s most viral moments and fast-moving trends.

The creator economy represents one of the most significant economic shifts of the past decade - a $252 billion industry expanding at a CAGR of 23.3%, projected to exceed $1.3 trillion by 2033.¹ Its defining characteristic is democratisation: the barriers that once confined professional content creation to a privileged few are collapsing, driven by AI-powered tools, mobile-first audiences, and a global appetite for authentic storytelling over polished celebrity. The platforms that move decisively to serve this new majority, not just the top tier, will define the next chapter of the digital economy.

Where the industry default has been to concentrate revenue programs around scale and follower count, Earn with Picsart is building a fundamentally different model - one that rewards creative output and performance, not audience size. This is not simply a new feature; it is a deliberate repositioning of how a platform can create shared value with its community.

Hovhannes Avoyan, Founder and CEO of Picsart, said: “We've always believed that creativity should be for everyone - and now, so should the rewards. The creator economy has a structural problem: platforms have never truly committed to compensating everyday creators. Earn with Picsart is our commitment to the millions who have made this community what it is. It's open, structured, and straightforward - show up, make things, and if your content performs, you get paid.”

Program Features - Earn with Picsart is engineered to reward engagement and creative quality over reach:

Feature	What It Means for Creators
No Follower Thresholds	Open to every creator - no invite lists, no minimum audience size, and no gatekeeping of any kind.
Transparent Payouts	Earnings are calculated on views, comments, shares, and reach. Creators know exactly how they are compensated before they start.
Native Posting	Content is shared directly to a creator's own Instagram, TikTok, YouTube, and X accounts - no third-party apps or separate platforms required.
Creative Dashboard	Browse a curated library of prompts and creative challenges, from aesthetic edits to step-by-step tutorials, and select opportunities that suit your style.
Fast Onboarding	Apply and if eligible, and select your first content opportunity in minutes.
Integrated Tracking	Monitor engagement metrics and earnings in a single, centralized location.

Earn with Picsart is built around the platform’s advanced AI-powered creative suite - including the AI Editor, Background Remover, Persona, and Aura - giving participants the tools to produce high-impact content from the outset.

Over the past decade, Picsart has cultivated a powerhouse Gen Z community. This latest initiative acknowledges that brand engagement is fundamentally rooted in community, where every creator’s contribution is rewarded. By expanding into a play-to-earn vertical, the program marks a deliberate evolution in Picsart’s strategy: transforming creator relationships from passive users into active, compensated partners.

A generative AI pioneer since 2016, Picsart acquired the domain Gen.Ai prior to mass market adoption and evolved it into Picsart’s Gen AI Studio - consolidating the platform's most-used AI features with the industry's latest models in one destination. This program announcement follows recent Picsart launches including the Creative AI Agent Marketplace, AI Playground and Personas.

Applications are now open, creators can join the program at picsart.com/earn.

Notes to Editors

About Picsart

Picsart is a recognised AI-powered platform for creative independence in a global economy increasingly driven and impacted by content. For over 14 years, Picsart has grown with and enabled the next generation of storytellers — Gen Z digital natives — to design, brand, and build at scale without limitations or barriers. With approximately 130+ million monthly active users and over 2.5 billion downloads, Picsart is well on its way to becoming the creative engine behind the $750 billion market of small businesses, entrepreneurs and brands, offering a range of innovative and intuitive tools and solutions that revolutionises the creative, marketing and advertising processes. As creativity becomes central to identity, influence, entrepreneurship and profitability, Picsart is the platform for scalable, self-directed storytelling in a content-first economy.

¹Source: Grand View Research, Creator Economy Market Report, 2025