Matter Helps Companies Lead in Generative AI Era with New AI Brand Discovery Service

Among the first agencies to provide Generative Engine Optimization (GEO) solutions, Matter empowers brands to be discovered in zero-click search environments

BOSTON--(BUSINESS WIRE)--Matter Communications — an agency delivering proven PR, marketing and creative solutions — today announced the launch of a Generative Engine Optimization (GEO) service designed to help companies secure visibility in the rapidly evolving world of AI search results. With AI platforms transforming how buyers discover and evaluate brands, this offering positions Matter among the first agencies delivering tailored GEO support.

In 2024, more than 60% of Google searches ended in zero clicks, and nearly one-third of consumers reported starting research with AI search tools instead of Google. Generative AI platforms like ChatGPT and Google AI Overviews are increasingly the first stop for both B2B and B2C buyers seeking solutions — creating a new landscape where traditional SEO alone no longer guarantees discovery.

“Matter has always prided itself on helping brands stay ahead of how audiences consume information, and the rise of generative AI represents one of the most significant shifts we’ve seen in years,” said Jeff Tahnk, General Manager of Strategy and Integrated Marketing at Matter. “With GEO, we’re giving our clients the expertise and tools to not only adapt to this change, but to lead in it — ensuring their credibility, authority and visibility remain strong in this AI-first world.”

GEO and AI Brand Discovery: How It Works

Matter’s GEO solutions combine expertise across SEO/AIO, PR, content, email marketing and more to ensure brands appear where AI platforms pull information. Key services include:

• Integrated AI Audit – A comprehensive review of a brand’s visibility in generative AI search results, including competitor analysis and actionable content/PR strategies.
• GEO Channel Management – Ongoing optimization across PR, SEO/AIO, content, email and social channels to build authority across the sources GenAI platforms trust.
• Website AI Audit – Detailed analysis of site structure, metadata, and content to ensure brands are AI-friendly before launches or redesigns.

By reverse-engineering AI search behavior, optimizing technical SEO, driving third-party reviews, and amplifying content across earned and owned channels, Matter equips brands to meet buyers where their research begins — inside AI-powered platforms.

Results That Matter

Early applications of these methods have already driven measurable impact. For example, Matter helped a manufacturing technology company secure a featured placement in Google’s AI Overview for “Best MES Software” within one month by launching a third-party reviews campaign. Similarly, a specialty e-commerce company tripled its first-page keyword rankings and gained hundreds of AI overview citations through Matter’s technical SEO and structured content enhancements.

“The GEO offering reflects our core mission: to deliver results that matter in every new era of marketing and communications,” said Tahnk. “This is more than an add-on service — it’s a future-ready approach that ensures brands don’t just keep up, but stand out.”

For more information and to connect with our team, visit Matter’s GEO page.

About Matter Communications

Matter is an agency delivering proven PR, marketing and creative solutions that drive results. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across high-technology, healthcare, consumer technology and consumer markets. For more information, visit https://www.matternow.com.