Power Digital Launches fusepoint to Provide Marketing Intelligence That Accelerates Revenue Growth

Ambitious brands unlock significant cost savings while driving an average of 22% faster revenue growth by streamlining marketing efficiency and leveraging actionable data insights.

SAN DIEGO--(BUSINESS WIRE)--Power Digital, a leading tech-enabled growth marketing firm, today announced the public launch of fusepoint, a data and strategy consultancy designed to deliver enterprise-grade solutions to mid-market brands. fusepoint offers a comprehensive suite of services that empower marketing teams to accelerate revenue growth. Leveraging Power Digital’s proven history, including billions in managed media, fusepoint’s growth architects provide data-driven insights that span both pre- and post-marketing, to increase measurable P&L impact. fusepoint is available immediately to existing Power Digital customers as well as in-house marketing teams.

“Midmarket companies have been at a disadvantage in their marketing efforts because they often lack access to the level of data intelligence and strategic insights that are available to the world’s largest companies,” said Ben Dutter, Chief Strategy Officer at fusepoint. “fusepoint will provide in-depth data, research and expertise to maximize marketing strategy and ROI without bloated teams and unnecessary complexity. Ambitious brands now have the ability to scale faster and optimize efficiency at a fraction of the cost.”

fusepoint delivers in-depth research that drives business decisions, as well as the resources to activate on those findings. In the pre-marketing phase, fusepoint helps brands refine go-to-market strategies, improve data collection and tech stack integration, conduct market research and develop forecasting models. Post-marketing, fusepoint focuses on measuring campaign incrementality and maximizing ROI. It also analyzes customer cohorts to uncover valuable insights on profitability and lifetime value, helping to optimize strategies and reduce inefficiencies.

Brands today struggle with fragmented data systems, complex technology stacks and a lack of alignment between marketing, finance and data teams. fusepoint solves these challenges with an integrated approach that streamlines operations and ensures that every decision is backed by data. Its team comprises data scientists who understand marketing, strategists who speak in sales qualified leads, engineers who think like business owners and growth architects who adapt faster than the competition.

"We often see clients overwhelmed by a disjointed tech ecosystem, using a multitude of platforms that, while designed to drive growth, create more confusion than clarity when they aren't aligned," said Dutter. "To truly succeed, brands need a streamlined, unified strategy that integrates marketing, finance and growth efforts into one powerful, data-driven solution."

fusepoint offers practical insights and service learned from hundreds of historic clients. The offering is designed to meet the unique needs of each client, ensuring scalable, effective solutions. To help brands explore how fusepoint can elevate their marketing efforts, they're offering a free measurement assessment for a limited time.

For more information or to schedule a free consultation, please visit fusepointinsights.com.

About Power Digital Marketing

Power Digital is a tech-enabled growth firm––at the intersection of marketing, consulting & data intelligence––igniting revenue and brand recognition for leading and emerging companies around the world. At the heart of Power Digital is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, Power Digital’s dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning, execution and measurement through meticulous testing and data science across each milestone of the customer journey. Discover more at www.PowerDigitalMarketing.com.

About fusepoint

fusepoint is a data and strategy consultancy born out of Power Digital's need to accurately measure and strategically plan marketing campaigns. Designed to help brands accelerate growth in the digital age, fusepoint offers customized, data-driven solutions that integrate strategy, data infrastructure, and incrementality measurement. With a focus on the mid-market, fusepoint helps brands unify their teams, streamline operations, and optimize marketing efforts to achieve significant and sustainable growth.