‘Commission Poachers’ Claim as Much as 33% of Partner Marketing Spend

PartnerCentric’s New FUSE Feature Ensures Commissions Go To The True Earners

NEW YORK--(BUSINESS WIRE)--PartnerCentric proudly announces the latest groundbreaking addition to FUSE Incrementality™, Conversion Origination. This feature revolutionizes how marketers properly identify and compensate the partners responsible for driving product discovery and sales. More importantly, it identifies ‘commission poachers’ - partners not responsible, but taking credit by jumping into the sale at the last minute.

"Brands depend on influencers and content creators for their authentic connections that drive engagement with genuine content to enhance brand loyalty and trust, and performance partners to amplify reach and mutual growth,” said Stephanie Harris, PartnerCentric's founder & CEO. "With both the Creator and Partner Economies continuing to blur, Conversion Origination is essential to accurately and equitably reward the true driver of conversion and to ensure that influencers and creators receive their fair share of the credit."

While a recent report from Emarketer projected that US marketer spending on sponsored content for social media will rise 16% this year to $8.14 billion, the gap between the ‘haves and have-nots’ is wide. Recently highlighted by the Wall Street Journal, 48% of creator-earners made $15,000 or less, with only 13% making more than $100,000.

Conversion Origination reveals which publisher, affiliate, or influencer genuinely drives sales, and tracks the difference between the partner responsible and those who falsely claim credit. It ensures that commissions are accurately distributed to the rightful partner with PartnerCentric’s patented commission orchestration platform, FUSE Precision.

“FUSE Precision automatically addresses Conversion Origination discrepancies. Beta clients using this technology achieved Conversion Origination scores between 90 and 99¹, with average marketing spend savings of 26%, reaching up to 33%²,” said Tom Rathbone, VP of Product & Innovation, PartnerCentric. “This latest feature provides the comprehensive picture of partner incrementality our clients need to inform partner recruitment and commission strategy decisions.”

Click here for additional PartnerCentric FUSE insights.

About PartnerCentric:

Founded in 2017 by industry veteran Stephanie Harris, PartnerCentric is the US's largest independent partnership marketing agency. Built on transparency, fierce independence, and a commitment to innovative award-winning technology, PartnerCentric is redefining the agency landscape. We believe that Better Starts Here.

As boundary-pushing strategists, we blend tailored tactical efficiency with technology-enhanced services, leveraging over two decades of affiliate marketing expertise to address the most significant challenges marketers face today. Going beyond the conventional, our commitment to innovation is underscored by our patented FUSE Precision technology and FUSE Incrementality™, leading-edge tools that offer affiliate marketers unprecedented insights into actionable partnership strategies—quantifying genuine partnership value and optimizing marketing performance.

PartnerCentric accelerates value and growth for some of the world’s most prestigious forward-thinking brands, including CarGurus, VSP Vision Plans, Visible, and hims/hers. Honored globally by CLUTCH as the leading affiliate marketing agency for consecutive years, a finalist for Worklife’s Best Employer for Remote Employees and Drum’s Technology Innovation Award, PartnerCentric is proud to be recognized as a Trend Setter by the US Partnership Awards. The agency medaled for US Partnership’s Most Innovative Technology, Best Use of Data & Insights, and Best Large Affiliate & Partner Marketing Agency, showcasing its award-winning technology and commitment to executing out-of-the-box strategies and evolving industry standards.

Discover how PartnerCentric can propel your business forward. Visit us at www.PartnerCentric.com and connect with us on LinkedIn and @partner_centric. Better Starts Here.

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¹ Conversion Origination is measured on a scale of 0-100, where 100 indicates that the Conversion Session Start and Conversions Attributed to that partner by the affiliate network are 100% identical, and 0 indicates that 0% of Conversions Attributed to that partner by the affiliate network are Conversion Session Starts.
² Measure is derived from Conversion Origination beta clients from the period of January 1, 2024 through July 15, 2024. Measure is calculated based on the discrepancy between affiliate network fees and GA4 Conversion Session Start attributed fees.