NEW YORK & AUSTIN, Texas--(BUSINESS WIRE)--Leading-edge marketing communications agency The Bliss Group announced the appointment of Melissa Stone as Vice President, Head of Digital Media, strengthening the firm’s capabilities across paid, social and owned media.
“Melissa has a proven ability to understand how brand management, digital marketing and media strategy fit together to build reach, relevance and reputation online,” said Bob Pearson, CEO of The Bliss Group. “Yesterday’s techniques are old news. We’re busy preparing for tomorrow.”
In her role, Melissa will help clients navigate the evolving digital media landscape and develop data-driven, integrated campaigns that reach target audiences on the right channels at the right time. She will enhance The Bliss Group’s offerings and introduce new best practices for SEO/SEM, organic and paid social media, display and programmatic, email marketing and website UX. Her strategic focus will span marketing and communications goals, from brand awareness and reputation management to lead generation and sales enablement. Melissa will define The Bliss Group’s digital media vision, drive growth for the firm’s clients, and help elevate what successful holistic campaigns look like at Bliss.
“I’m thrilled to join The Bliss Group and for the opportunity to lead the firm’s growing digital media team,” said Melissa Stone. “By bringing together the power of storytelling with analytics and innovative digital strategies, I believe we are building something truly special for our clients.”
Melissa brings more than 15 years of experience generating revenue growth, creating content, and optimizing the user experience at global brands, such as Nike Inc. and L'Oréal USA. Prior to joining The Bliss Group, she founded Eastend Marketing, a boutique marketing agency, through which she supported clients like Meta (formerly Facebook) and Wellesley College. Melissa is a contributing writer for Entrepreneur Magazine, where she regularly shares her perspective on brand management trends, content development, and digital media. She earned her MBA, Magna Cum Laude, Marketing and Management from the Fordham Graduate School of Business, and BA degree, Magna Cum Laude, from The George Washington University.
About The Bliss Group
The Bliss Group is an insight-driven marketing communications agency that blends data science with the art of storytelling to target priority audiences with precision, empathy and purpose. We specialize in building value for clients in the healthcare, financial, technology, business and professional services sectors. Our approach is grounded in data and guided by deep industry experience. Powered by proprietary algorithms and innovative media models, we tell stories across mediums that inspire action and make an impact. For more information, please visit https://www.theblissgrp.com