CHICAGO--(BUSINESS WIRE)--Envisionit, a digital marketing agency serving fintech, destination and CPG brands with media, creative and tech solutions, welcomes Tiffany Curry as Chief Partnerships Officer and Andra Bradley as Executive Media Director.
Optimizing the client experience across all touch points
Client relationships are the highest priority at Envisionit. Every team member strives to ensure that their client partners feel understood, supported and excited about working together. To more deeply connect with clients’ unique businesses, strategic visions and overall customer experiences, the agency recruited Tiffany Curry to lead client service and business development operations.
Curry comes with 20 years experience in leadership across a range of areas that are very relevant to Envisionit’s business; including integrated marketing, tech, sales and client leadership. Most recently, she served as President of GoCollect, a B2B and B2C SaaS offering for collector investors. As President, she led marketing, operations, customer service, HR, strategic partnerships, product development and ultimately, the organization's M&A efforts.
Prior to GoCollect, Curry was accountable for expanding enterprise sales at Quad by integrating solutions for new and existing clients across Quad, Periscope and Rise Interactive. Among other sales and marketing leadership roles before Quad, Curry was one of the first hires at 360i Chicago, where she spent nearly nine years making a significant impact on the business, rising up in the ranks from Account Supervisor to Senior Vice President/Group Director.
“I’m delighted to join the client leadership and business development teams at Envisionit,” said Curry. “I’m drawn to organizations where an entrepreneurial spirit isn’t just a ‘nice to have’ – because it means the people are curious, and red tape that slows down progress isn’t a thing. The energy this team has for continuing to write the playbook for categories like destination and fintech is not only contagious but also aligns well with my background.”
Value alignment is key
Equally as important as her resume is Curry’s exemplification of the same values Envisionit holds sacred - curiosity, go, support, impact and community.
“While getting to know Tiffany through the interview process, I was impressed with not only her hard skills, but also her soft skills,” said CEO and Founder of Envisionit Todd Brook. “Yes, we were looking for an executive with significant operational leadership experience, and Tiffany 100% fulfills that need. But she is also an incredible problem solver, action taker, team player, and people connector.”
“The most rewarding part of my life is getting to use over two decades of professional and personal post-college life experience to inspire and positively impact exponentially more people, brands, friends and kids in a single day,'' adds Curry. “And the most exciting part is continuing to learn and grow so that the virtuous cycle can continue.”
Continued advancement in digital strategy and execution
The media landscape is constantly changing. Team Envisionit finds this fun, and also sees it as a core responsibility to monitor and adjust. In ongoing efforts to take advantage of change and foster innovation, Envisionit recruited Andra Bradley as its Executive Media Director.
Bradley brings 15 years experience in media strategy, execution and insights. For nearly 10 of those years, she has been leading digital media with Chicago agency MBuy. While there, Bradley proved her adeptness at overseeing cross-channel strategy, planning and execution of key accounts. Her hands-on expertise sits with:
- Connected TV
- Custom content
“Andra is the perfect candidate to lead our extremely talented media team, and to help Envisionit lead the marketing industry as the most trusted agency in digital media,” said Todd Brook. “She will serve a vital role in extending both our media offerings and our clients’ media results beyond the success we’re seeing right now. I couldn’t be more excited to bring Andra on board during this exciting time in marketing.”
Media maven spanning core niches
Bradley has worked across a wide variety of verticals, which serves as a perfect fit for Envisionit’s core niche categories of fintech, travel/tourism and CPG. For tourism specifically, her team led media efforts for destination clients such as LA Tourism, New Mexico Tourism Coop, See Monterey, Galveston Island, West Hollywood, and Catalina Island. Additionally, Bradley has also supported brands in healthcare, education, retail and other B2B brands.
At Envisionit, Bradley will be ensuring that all media clients are receiving the best level of service, and that campaigns are meeting or exceeding expectations. She will serve as a thought leader and visionary for the agency’s media offering, leading the media team as an expert in operations, analytics, insights and optimization.
“I have built my career around the concept of creating a family within your organization, and that cultivating a culture of passion, trust and advocacy for one another will almost always lead to success for your clients,” said Bradley. “I was looking for that sense of family in my next opportunity and could tell from day one that Envisionit holds those same values, which is why I knew this was the right home for me. I cannot wait to see the amazing things this team can accomplish together.”
Founded in 2001, Envisionit is an award-winning, end-to-end digital marketing agency headquartered in Chicago. Our brilliant media, creative, tech and analytics teams have fueled growth for a range of industries, with a core focus in fintech, travel/tourism and CPG. In our work, we value curiosity, impact, action, support and community. In our culture, we champion transparency, belonging, giving back and having fun. Connect with us at envisionitagency.com.