GBK Collective Expands Expertise in FinTech, Adds Harvard Prof. Marco Di Maggio as Strategic Advisor

NEW YORK--(BUSINESS WIRE)--GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointment of Dr. Marco Di Maggio, Ogunlesi Family Associate Professor of Finance at Harvard Business School (HBS) to its advisory board, further strengthening GBK’s expertise in the financial services, technology and FinTech markets. A foremost expert on FinTech and market strategy, Professor Di Maggio collaborated with numerous companies in multiple industries, from consumer lending to asset management and cryptocurrency markets, to raise capital, launch new products, deal with regulatory challenges, exploit customer data and design novel revenue models. He holds a PhD in Economics from MIT.

“The fintech space is a rapidly changing market, and brands not only need a new playbook and approach to the related innovations and potential disruptions, but also better data and insights to inform future innovation,” said GBK President Jeremy Korst. “We are beyond thrilled to welcome Prof. Di Maggio to our advisory board as a leading expert and strategist in the space. Having his incredible perspective to draw from will be invaluable for our clients as they evaluate their strategies in the fintech space.”

Professor Di Maggio’s current research focuses on financial intermediation with a particular focus on how new technologies have disrupted financial markets and its effects on firms and individuals. His work has been published in leading academic peer-reviewed journals such as the American Economic Review and widely cited by outlets such as Bloomberg, Forbes, The Economist, The Wall Street Journal, among others.

“Whether you are a bank, an asset management firm or an emerging company looking to disrupt a key area of financial markets, building the right business model and approach starts with seeking out better data and insights,” shared Di Maggio. “I’m looking forward to partnering with the GBK team to advise clients on their fintech strategy and investments as we work to tackle some of their most pressing challenges.”

“One of our principles when we founded GBK was to leverage leading academic thought to help solve some of the toughest business problems facing brands today,” said Professor Eric Bradlow, GBK co-founder and Vice Dean of Analytics at the Wharton School. “It is great to see so many colleagues from other leading institutions interested in collaborating with us and our clients on these interesting and impactful engagements."

GBK continues to expand its team and global collective of experienced practitioners providing Fortune 500 clients with industry leading marketing insights, analytics expertise and business strategy. The addition of Professor Di Maggio is the latest in a series of appointments to GBK’s advisory board with Dr. Dominique Hanssens, UCLA Professor of Marketing, Dr. Randall Lewis, Chief Scientist of Nanigans, and Dr. Justin Rao, Sr. Director, Performance Marketing at Booking.com, joining earlier this year.

About GBK Collective:

Born from academics. Enlightened by data-driven research, marketing science and analytics. GBK Collective is a leading marketing strategy and analytics consultancy built to solve marketing problems in high definition. Co-founded by the Vice Dean of Analytics and Chair of Wharton’s Marketing Department, GBK applies industry leading academic expertise and real-world corporate experience to every project with clients to deliver practical and actionable solutions to real issues. For more information, please visit www.gbkcollective.com.