Press Release Educational Guides & Resources

Explore Business Wire’s collection of educational resources for crafting and distributing press releases. Learn how to write compelling content, format your press release for optimal engagement, distribute your news effectively, and measure the success of your efforts.
Blog

From Launch to Year-Round Impact: PR Strategy for CES and Other Events

Learn how to turn your event launch into year-round visibility with a strategic PR plan. From pre-show prep to post-event storytelling, here’s how to turn one launch into lasting visibility.
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Guides

PR AI Readiness Assessment

Blog

Redefining Visibility in the Age of AI: PRSA ICON 2025 Recap

Blog

Why a Newsroom is Your Source of Record for SEO, AEO, and GEO

Blog

AI, GEO, and AEO are Transforming Press Release Strategy

Guides

GEO and AEO Best Practices Checklist

Blog

Black Friday and Cyber Monday: How to Maximize Press Release Visibility

Guides

7 Steps to Holiday PR Success

Guides

Business Wire’s Q4 Holiday PR Playbook

Webinars

The New Realities of PR Visibility (And How to Adapt)

Guides

Press Release Distribution Strategy Planner & Template

Blog

Press Release Distribution Strategy: Why It Matters and How to Get It Right

Webinars

The New Realities of PR Visibility (And How to Adapt)

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