Tennis News

Stay updated on tennis with press releases highlighting industry news, trends, and developments shaping professional tennis and global tournaments. Explore opportunities in sports media, fan experiences, and athletic performance.

Mar 12, 2026 at 3:00 PM

BNP Paribas More Than Doubles Number of High School Scholarships as Part of 11th Annual BNP Paribas Open Awards

NEW YORK & INDIAN WELLS, Calif.--(BUSINESS WIRE)--BNP Paribas, Europe’s leading financial institution and one of the foremost global sponsors of tennis, today announces the expansion of its scholarship program for the Coachella Valley community. For the 11th annual BNP Paribas Open Scholarship program, the bank will award ten grants of $20,000 to each selected high school senior. This more than doubles the number of scholarships provided in previous years and widens the program’s reach from 1 s...
Mar 6, 2026 at 10:00 AM

BNP Paribas Continues Support of Girls on the Run International Through Points for Change Initiative

CHARLOTTE, N.C.--(BUSINESS WIRE)--Girls on the Run International, a nonprofit dedicated to empowering girls through movement and life-skills development, announced its continued partnership with BNP Paribas through the bank’s Points for Change campaign, activated at the BNP Paribas Open, taking place from March 4-15. The collaboration coincides with the Girls on the Run 30th anniversary, marking three decades of impact for girls nationwide. Through the Points for Change initiative, BNP Paribas...
Mar 4, 2026 at 9:00 AM

BNP Paribas Celebrates Tennis Excellence and Community Engagement at the 2026 BNP Paribas Open

NEW YORK & INDIAN WELLS, Calif.--(BUSINESS WIRE)--BNP Paribas, Europe’s leading financial institution and one of the foremost global sponsors of tennis, announces the start of the 2026 BNP Paribas Open and confirms its enduring commitment to the sport through numerous initiatives. BNP Paribas has supported tennis for over 50 years and aims to promote tennis at every level, including championing accessibility and inclusivity, as well as community programs and professional tournaments. BNP Pariba...
Mar 3, 2026 at 9:47 PM

Haier's Global Sports Marketing Strategy Upgrades: Leveraging Top-tier Sporting Events to Empower Smart Living

ABU DHABI, United Arab Emirates--(BUSINESS WIRE)--Haier announced multi-year global partnerships with Liverpool Football Club and Paris Saint-Germain in the fall of 2025. By partnering also with LALIGA, La Liga Portugal, the Royal Moroccan Football Federation and with the renewal of the agreement with the ATP Tour, Haier reinforces its global sports partnership strategy. As the number one brand globally in major appliances for 17 consecutive years, Haier collaborates with top clubs and events t...
Mar 3, 2026 at 8:30 AM

lululemon Launches Its First-Ever Sweat-Concealing Technology For High-Sweat Activities

VANCOUVER, British Columbia--(BUSINESS WIRE)--lululemon (NASDAQ: LULU) today announced the launch of its first-ever sweat-concealing technology designed for high-sweat activities. The new technology, which will live under lululemon’s ShowZero™ platform, conceals higher volumes of sweat, while ensuring enhanced breathability, moisture management, and an incredibly lightweight feel, to support the most demanding, high-sweat activities. The new ShowZero technology was developed in collaboration wi...
Mar 3, 2026 at 8:00 AM

Game, Set, Smoothies: Fresh Del Monte Serves Up Refreshing "Courtside" Lineup at the 2026 Miami Open

CORAL GABLES, Fla.--(BUSINESS WIRE)--Fresh Del Monte Produce Inc. (NYSE: FDP), one of the world’s leading producers, marketers, and distributors of high-quality fresh and fresh-cut fruit, is serving up a refreshing treat for pro tennis fans as part of its return as the official sponsor of the Miami Open, now in its 41st year. From March 15 through March 29 at the Hard Rock Stadium in Miami Gardens, Fla., attendees of the prestigious tennis tournament can indulge in three one-of-a-kind smoothie...
Feb 26, 2026 at 2:22 PM

A New Era Begins: Franklin Sports Announced as Official Title Sponsor of the US Open Pickleball Championships

STOUGHTON, Mass.--(BUSINESS WIRE)--Franklin Sports named official title sponsor of the US Open Pickleball Championships....
Feb 26, 2026 at 9:00 AM

AXS Announces Promotions of Julie Lamb to Chief Talent Officer and Jason Boxer to Chief Financial Officer

LOS ANGELES--(BUSINESS WIRE)--AXS Announces Promotions of Julie Lamb to Chief Talent Officer and Jason Boxer to Chief Financial Officer...
Feb 24, 2026 at 7:00 AM

Protective Life Corporation Taps Tennis Icon John Isner as Brand Ambassador

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Protective Life Corporation, a U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), today announced retired professional tennis standout John Isner as its new brand ambassador, aligning the company’s long-term approach to financial protection with one of the most consistent careers in modern tennis. Known for his record-breaking serve and nearly two decades competing on the Association of Tennis Professionals (ATP) Tour, Isner built a career defined by...
Feb 10, 2026 at 4:30 PM

On to Release Fourth Quarter and Full Year 2025 Results on Tuesday, March 3, 2026

ZURICH, Switzerland--(BUSINESS WIRE)--On to Release Fourth Quarter and Full Year 2025 Results on Tuesday, March 3, 2026...
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