Claire's Selects WITHIN to Lead Paid Media and SEO

NEW YORK--(BUSINESS WIRE)--WITHIN, an integrated media and creative agency, today announced a new partnership with Claire's, the iconic fashion brand and piercing destination. WITHIN will lead Claire's paid media and SEO strategy as part of the brand’s new chapter centered on modern girlhood and Gen Alpha.

Claire's selected WITHIN to connect media strategy, customer behavior, and measurement across digital and in-store channels. The partnership comes as Claire’s looks to build a more connected digital-to-physical customer journey around piercing, its most iconic experience. As part of the broader evolution for Gen Alpha, Claire’s recently upgraded its piercing experience, which is now rolling out nationwide featuring new clinical standards, enhanced training, an elevated environment and a refreshed visual identity.

WITHIN’s strategy will support that transformation while building distinct paths for customers who plan a piercing in advance, as well as those who decide once they are in the store. WITHIN’s full-funnel, LTV-driven approach will allow Claire's to capture demand across the journey and measure the long-term value of each customer.

"Claire's is one of those rare brands that has stayed relevant across generations, and we're excited to partner with their team as they continue this next stage of growth," said Joe Yakuel, CEO and Founder of WITHIN. "Our approach is about designing distinct strategies for how different customers actually make decisions, then measuring what that's worth over the long term rather than just what it costs to acquire. That's the discipline we bring to every partner, and we're proud to bring it to Claire's."

To schedule a piercing appointment and explore the latest trends, visit claires.com to find a store near you.

About WITHIN:

WITHIN is an integrated media and creative agency behind some of the world's most ambitious consumer brands, including The North Face, Ben & Jerry's, Foot Locker, Movado Group, and Claire's. We bring together media, creative, measurement, and AI systems to help brands build marketing that resonates with consumers and delivers measurable business results. For more information, visit within.co.

About Claire's:

Claire's is a fashion brand with a mission to become an inspiring playground for modern girlhood. With more than 60 years of cultural relevance and over 131 million people pierced to-date, Claire's is the leading destination for first piercings and the core memories unlocked with these experiences. Today, the brand connects with Claire's girls through trending products, immersive in-store experiences and a strong point of view on what's next - creating a space where individuality shines and memories are made. For more information and to find a store near you, visit claires.com.