Bob’s Discount Furniture Turns Social Content Into Sales with Season 2 of Hit Social Series “Till Decor Do Us Part”

Retailer takes creator-led approach with new couples, new homes, and new cities in viral video series

Season 1 drove 152 million video views, nearly $9 million in sales

MANCHESTER, Conn.--(BUSINESS WIRE)--Bob's Discount Furniture, Inc. (NYSE: BOBS) (“Bob’s” or the “Company”), one of the nation’s fastest-growing furniture retailers, today announced the launch of Season 2 of “Till Decor Do Us Part,” its industry-first social video series that follows real couples navigating differing design styles as they transform a room in their home. The new season premieres today across social media channels, including TikTok, Instagram, Facebook, and YouTube.

Season 1 of “Till Decor Do Us Part,” which aired in the summer of 2025, was a breakout hit. The series racked up more than 152 million video views and 223 million impressions across social platforms, driving nearly $9 million in attributable sales. The second season aims to build on that success, featuring six new couples from across the country taking on the challenge of transforming their homes. Rather than manage production in-house, Bob’s tapped established creator couples for Season 2 to create content that inspires and resonates with audiences.

“The success we’ve seen with “Till Decor Do Us Part” proves that authentic social content wins audiences and drives real business results,” said Stephen Nesle, Chief Marketing Officer of Bob’s Discount Furniture. “For Season 2, we’re handing the keys to content creators, giving them ownership over the creative direction of their episodes to organically expand our reach. By empowering creators to tell authentic design stories through their own voices and communities, we’re building deeper engagement, earning meaningful attention, and engaging with customers in a way that traditional advertising simply can’t. Bob’s Discount Furniture has always been a marketing innovator, and this new season reflects how we’re thoughtfully evolving our strategy to reach new audiences and creating content that people connect with and want to keep watching.”

Host Gabby Bryan returns for Season 2, joined by six creator couples: Jay & Sharon, JC Caylen (JC & Chelsey), NewBuild_Newlyweds (Kelsey & Ryan), Saira & Iromy, Matt & Kharli, and TheShofs (Abisola & Seyi). The couples live across four states – California, Maryland, Ohio, and Pennsylvania – and represent a wide range of lifestyles and design preferences.

Each episode will feature a complete room transformation with furniture and décor items from Bob’s Discount Furniture, showcasing the brand’s quality, stylish assortment and demonstrating that great design is achievable for every home and budget.

The creator-led approach is already resonating with participating talent. The creators behind NewBuild_Newlyweds shared, “Bob’s is one of our favorite brand partners we’ve worked with - their products are amazing quality and the options are endless. We’ve designed a dining room, living room, and bedroom exclusively with Bob’s products, and there’s so much to choose from. We’ve had several family members & friends shocked the pieces we have came from Bob’s. The Bob-o-pedic rugs are next level comfy!”

“Till Decor Do Us Part” represents a strategic shift for Bob’s Discount Furniture, which has rolled out memorable marketing campaigns for more than three decades, often featuring its iconic Little Bob “spokes-puppet.” With this series, the brand continues to blend entertainment with commerce-driven storytelling in new ways to reinforce Bob’s as a destination for home design at an accessible price point.

“Till Decor Do Us Part” will run through the fall, with a new episode dropping every week. View the trailer here: Season 2 Trailer

To watch the series, follow @tilldecordouspart on TikTok, Instagram, YouTube, and Facebook.

For more information about decor featured on the show visit: https://www.mybobs.com/tilldecordouspart.

About Bob’s Discount Furniture

Bob’s Discount Furniture is a high-growth, national omnichannel retailer of value home furnishings with more than 200 showrooms across the United States. Since our founding in 1991, we have built our ethos as a trusted and reliable brand offering superior value and service, without compromising on quality or style. Our business model is anchored in delivering furniture at “Everyday Low Prices,” and at the heart of Bob’s success is not just the value of our furniture, but the team members who bring our promise to life every day. From showroom to living room, it’s our people who make Bob’s feel like home. Our belief that everyone deserves a home they love is reflected in how we operate daily and the appreciation we have for our people and communities. From our in-store guest experience specialists who create a no-pressure, no-gimmicks shopping experience, to our distribution and logistics teams who enable fast, reliable fulfillment, Bob’s is built on the dedication of more than 5,800 team members nationwide.