Matter Scales Small Business Offering to Help Local Companies Thrive in the Age of AI

Turnkey marketing packages help small businesses increase visibility as 45% of local customers search with AI

BOSTON--(BUSINESS WIRE)--Matter, an award-winning PR, marketing and creative agency, today relaunched its local marketing services, offering approachable, agency-caliber marketing programs that help Main Street businesses grow in the age of AI.

The agency’s refreshed small business offering is built to help these businesses more effectively manage their marketing and earn customers without the headaches of self-managed marketing. "Only 18% of small business owners are very confident their marketing is working, down from 27% a year earlier,” according to Constant Contact, a challenge that is only intensifying with the rapid adoption of AI search engines, like ChatGPT, Gemini and Claude, by local customers. Small businesses must adapt to this shift to show up where their potential customers are searching, comparing and making decisions. Matter’s small business marketing solutions now integrated AI search discovery as part of our solution.

“Through our small business offering we have helped local businesses drive more awareness and customers. This recent shift to business visibility on AI search engines has been significant. We are helping local businesses show up where it matters most,” said Jeff Tahnk, GM of Strategy and Integrated Marketing at Matter. “Our goal is to make exceptional digital marketing results accessible to local business owners at a scale and price point that works for them.”

Building on Matter's established expertise across marketing services, the offerings combine:

• Local Search Engine Optimization and Marketing (SEO & SEM)
• Geo-targeted content
• Google Business Profile management
• Review strategy and response management
• Organic social media management
• Website optimization
• Digital ad & print collateral creation
• Supporting photo, video and content creation

Together, these capabilities increase visibility, strengthen consideration and ultimately drive more customers across search engines, digital platforms and generative AI tools. The three-tiered packages give local businesses access to marketing results traditionally reserved for larger brands, flexible to their budgets and goals.

Today’s launch builds on Matter's proven track record in local marketing services, packaging successful strategies and measurable results into ready-made programs designed for growth while remaining true to the unique people and stories that make small business so special. That approach is already delivering results for local Massachusetts companies, such as Drift & Sol, Aegis Industrial Hygiene and Guardian Energy Management Solutions.

Matter's expanded small business marketing services are now available to businesses across Greater Boston, the New Hampshire Seacoast and metro Denver. For more information, visit matternow.com/small-business-marketing.

About Matter

Matter is an award-winning B2B tech and consumer PR agency supported by high‑impact marketing and creative that drive results. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across high-technology, healthcare, consumer technology and consumer markets. For more information, visit https://www.matternow.com.