-

Deodorant for Stress Sweat: Secret Deodorant Partners with Intern Queen and Creator Corporate Natalie to Help Early-Career Professionals Stay Fresh and Dry

Secret Clinical provides 100-hours of clinically proven sweat and odor protection to stay cool against stress sweat from your first 9-to-5

CINCINNATI--(BUSINESS WIRE)--Secret, the #1 Clinical Antiperspirant Brand* has teamed up with Intern Queen, the leading Gen-Z and campus marketing platform, and Corporate Natalie, content creator and entrepreneur, to provide young women with the tools – and the confidence – to navigate the often sweat-inducing, "unwritten rules" of the corporate world.

The transition from college into corporate life can be stressful. When faced with the pressure of a first performance review or an "always-on" hybrid work environment, the body reacts differently than it does during a workout.1

“I’m often asked, ‘Why do you sweat more during high-stakes moments?’ Pressure triggers our apocrine glands, producing a thicker ‘stress sweat’ that bacteria thrive on, leading to stronger, more unpleasant odor than regular sweat,” says Annika Kline, P&G Scientist. “Our advanced formula is engineered to prevent sweat and odor in these moments, offering 100-hours of invisible protection that holds up from the first interview to the first major presentation.”

Secret Clinical Strength with Hyaluronic Acid provides clinically proven, 100-hour protection – even in 100-degrees Fahrenheit heat – the strongest level of protection against sweat and odor while being gentle on skin. This powerful deodorant offers 3x sweat protection**, specifically formulated to address stress-related sweat.

Secret is harnessing Intern Queen’s trusted community of college influencers and the satirical wit of Corporate Natalie to prove that while the leap to a first job is daunting, staying dry shouldn't be. By bringing humor to the office gauntlet, they are demystifying workplace culture and helping young professionals laugh off awkward hurdles while staying sweat-free.

“No one tells you how sweaty corporate life can get. From sprinting to the office because you snoozed your alarm one too many times to trying to decode the corporate terms your boss keeps using, there’s a long list of stressors. Sweat doesn't need to be on the list," says Corporate Natalie. "Secret Clinical is the one thing in my workday that quietly handles itself.”

“At Intern Queen, we believe that preparation is the key to overcoming those high-pressure ‘firsts’ that define a career,” says Lauren Berger, Founder and CEO of Intern Queen. “By partnering with Secret, we’re showing our community that professional resilience starts with feeling prepared. Having that gold-standard sweat protection allows young women to walk into any boardroom with their heads held high and their focus exactly where it belongs.”

Apply Secret Clinical before bed to maximize your defense against daytime moisture. This overnight application enables the formula to establish a robust barrier of wetness protection during rest, creating a durable layer of invisible sweat control that lasts throughout your most hectic work hours.

For more information visit Secret.com or follow @SecretDeodorant on Instagram and TikTok.

*Based off Nielsen P52Wk Sales as of 10/25/25
**Vs. the wetness protection required of an ordinary antiperspirant

About Secret®

Secret® was the first antiperspirant brand designed specifically for women. For more than 60 years, Secret® has been at the forefront of women’s lives, leading with innovation to provide superior odor and wetness protection.

As the #1 Clinical Antiperspirant Brand* Secret® is committed to helping women Stay Fresher Under Pressure with high-performance formulas that work as hard as they do. For more information on the 2025 Allure Best of Beauty award winner, visit Secret.com and follow the brand on Instagram and TikTok.

*Top selling Clinical Antiperspirant brand P52Wk using Nielsen sales data as of December 2025

About Intern Queen

Intern Queen is the most relevant and likeable source of career, internship, and campus ambassador information. The platform is free for young people to use, offering a bridge to exclusive paid opportunities at some of the world’s biggest companies. Intern Queen’s mission is to empower the leaders of tomorrow with the information they need to succeed today.

About Corporate Natalie

In 2020, while everyone was re-painting their house or perfecting sourdough, Natalie took to TikTok to mock the absurdity of work-from-home life. Turns out, millions of people felt the same way. Now with over two million followers across TikTok, Instagram, and LinkedIn, she's built a career on saying the quiet parts loud about modern work culture. In addition to her content career, Natalie founded Expand Co-Lab, the first creator-led B2B influencer agency designed to give brands long-term and direct access to tech creators. She also advises startups, speaks at conferences, and acts. Her influential presence has garnered her recognition as an E! Top Account to Follow, Forbes 30 Under 30 lister, and 2023 LinkedIn Top Voice.

___________________________

1 Biehle-Hulette, S.J., Krailler, J.M., Elstun, L.T., Bentz, S., Benzing, K.W., Spruell, R.D., Hellhammer, J. and Swaile, D.F. (2014), Thermoregulatory vs. event sweating – comparison of clinical methodologies, physiology and results. Int J Cosmet Sci, 36: 102-108. https://doi.org/10.1111/ics.12103

 

Contacts

Media Contact:
Secret Deodorant Press Team
Secret@citizenrelations.com

Procter & Gamble

NYSE:PG

Release Versions

Contacts

Media Contact:
Secret Deodorant Press Team
Secret@citizenrelations.com

More News From Procter & Gamble

Olay Launches 'Barrier Bootcamp' With New Repair Serum Body Wash Collection — Your Shower-Powered Workout for Skin Barrier Repair

CINCINNATI--(BUSINESS WIRE)--Just like building core strength at the gym, resilient skin doesn't happen by accident– it takes consistent training. To prove that skin strength starts in the shower, OLAY took over NYC’s premier reformer studio, BODYROK, for the OLAY Barrier Bootcamp. The takeaway? Without regular conditioning, your skin barrier loses vital moisture, leaving it vulnerable to tightness, rough texture, and dullness. That’s why OLAY is elevating your daily body care routine with the...

Old Spice Introduces This Year’s Limited-Edition Fallidudes Collection, Serving Up Peak Fall Freshness with Pumpking, Apple Crumbro and Frankenstud

CINCINNATI--(BUSINESS WIRE)--Pumpkin spice may have met its match. This fall, Old Spice is bringing fresh energy to the season with the seasonal return of its limited-edition Fallidudes Collection. This year's lineup features three bold characters: Pumpking, Apple Crumbro and Frankenstud. Inspired by the scents that define autumn, the collection delivers long-lasting freshness with a playful twist, helping guys smell incredible from hayrides to haunted houses. Meet the Fallidudes: Pumpking – th...

Align Probiotic Launches Nationwide Call For Backup to Help Women 50 and Beyond Combat Occasional Gas and Bloat

CINCINNATI--(BUSINESS WIRE)--Align Probiotic is unmasking a quiet disruptor facing the world’s ultimate superheroes. As women 50 and older balance demanding careers, support their children, care for aging parents, and just generally keep the world spinning, millions of these high-performing women are quietly powering through uncomfortable realities of midlife, including taboo wellness obstacles -- occasional bloating, gas, and abdominal discomfort. On June 16, Align Probiotic launched a nationa...
Back to Newsroom