KNOREX Targets $80 Billion Market with New AI-Powered XPO Optimizer

New AI tools aim to improve advertiser ROI, reduce acquisition costs, and strengthen long-term platform growth

SUNNYVALE, Calif. & SINGAPORE--(BUSINESS WIRE)--KNOREX Ltd. (NYSE American: KNRX) (“KNOREX” or the “Company”), a leading provider of AI-driven advertising technology solutions, today announced major advancements to its KNOREX XPO℠ platform. The update introduces an AI-powered Keyword Optimizer for Google Ads and a sophisticated Machine Learning-based Data-Driven Attribution (DDA) model for Meta, Google, TikTok, and other major native platforms. The enhancements are designed to help advertisers improve return on investment, reduce customer acquisition costs, and drive more efficient campaign performance.

These innovations arrive as the AI-driven marketing and advertising market is projected to surge from $20.4 billion in 2024 to over $80 billion by 2030, according to Grand View Research. KNOREX’s latest tools are designed to capture this demand by automating complex optimizations and providing unprecedented transparency into "walled garden" environments.

AI-Powered Keyword Optimizer Unlocks Incremental Traffic

The KNOREX XPO℠ Keyword Optimizer eliminates the friction of manual keyword management. By dynamically replacing underperforming or stagnant terms with high-potential alternatives, the engine ensures campaigns remain competitive and cost-efficient in real-time.

In a pilot program across 26 active campaigns, the Optimizer delivered significant performance gains:

• Lower Cost and Greater Efficiency: Achieved a 31% improvement in average Cost-Per-Click (CPC) by using only 4% of total spend to generate a disproportionate share of total clicks
• Higher Traffic: Generated over additional 7% of new clicks from rotated keywords

The optimizer continuously removes non-performing keywords and replaces them with high-potential alternatives, ensuring campaigns remain active, competitive, and cost-efficient without manual intervention.

New Data-Driven Attribution Model Improves Visibility Across Platforms

As digital ecosystems become increasingly fragmented, advertisers struggle to track the true customer journey. KNOREX’s new DDA model utilizes machine learning to bridge the gap between disparate platforms, providing a unified view of performance.

Key Capabilities Include:

• Better visibility across the entire customer journey
• Clear identification of which campaigns drive conversions
• Improved understanding of return on advertising spend

A Unified AI Platform for Modern Online Advertising

These enhancements integrate seamlessly with KNOREX’s existing AI suite, including the previously announced KAIROS™ bid and CPA models.

Together, they establish KNOREX XPO as a comprehensive platform for:

• Automated campaign optimization at scale
• Intelligent discovery of new traffic and keyword opportunities
• Transparent cross-channel attribution
• Sustainable improvements in Return on Ad Spend (ROAS)

“These enhancements position KNOREX XPO to capitalize on one of the fastest-growing segments in digital advertising, where AI-driven solutions are expected to exceed $80 billion by the end of the decade,” said Dr. Justin Choo, CEO of KNOREX. “By increasing automation, improving campaign performance, and delivering clearer ROI insights across channels, we are strengthening our competitive position while expanding our addressable market, deepening customer retention and platform stickiness, and driving long-term, scalable growth for our shareholders.”

About KNOREX Ltd.

Founded in 2009, KNOREX Ltd. (NYSE American: KNRX) is a B2B technology company that provides AI-driven cross-channel programmatic advertising products and solutions to help businesses to simplify digital advertising. The Company's flagship platform, KNOREX XPO^sm, is an AI-powered, cloud-based advertising technology platform that enables marketers to efficiently plan, execute, and optimize cross-channel ad campaigns across a diverse range of digital media, including social media, search, CTV/OTT, video, audio, display, native, and DOOH advertising.

By leveraging advanced AI/ML-driven automation, KNOREX XPO allows advertisers to enhance campaign performance, reduce wasted ad spend, and scale their marketing efforts while maintaining efficiency and transparency. The platform is designed to address the growing complexity in digital marketing by centralizing campaign execution and analytics into a unified, data-driven workflow.

KNOREX serves global enterprises, agencies, and brands across multiple industries, helping them navigate the rapidly evolving digital advertising landscape with automated, intelligent, and data-driven solutions. The Company has operations in the United States, Vietnam, India, Malaysia, and Singapore.

For additional information, please visit www.knorex.com.

FORWARD-LOOKING STATEMENTS

Certain statements in this press release are “forward-looking statements” as defined under the federal securities laws, including, but not limited to, the Company’s expectations regarding the completion, timing and size of the proposed Offering and statements regarding the use of proceeds from the sale of the Company’s shares in the Offering. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs, including the expectation that the Offering will be successfully completed. Investors can find many (but not all) of these statements by the use of words such as “believe,” “plan,” “expect,” “intend,” “should,” “seek,” “estimate,” “will,” “aim,” and “anticipate,” or other similar expressions in this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the SEC.