Avenue Z to Power Renaissance’s Next Phase of Digital and Broker-Driven Growth

AI-accelerated hybrid agency selected as agency of record to support Renaissance’s next phase of brand and growth marketing.

MIAMI--(BUSINESS WIRE)--Avenue Z, an AI-accelerated hybrid agency, has been selected as the Agency of Record by Renaissance Benefits, a leading provider of ancillary and supplemental benefits, following Renaissance’s recent acquisition of Ansel Health.

“We were looking for an agency that feels like an extension of our team, not just a vendor, and that thinks about our business the way we do, bringing proactive, modern ideas across digital, social, and PR,” said Chris Adams, SVP, Customer Experience & Brand at Renaissance. “Avenue Z really showed up that way for us.”

The partnership combines Avenue Z’s deep expertise across regulated industries and financial services with Renaissance’s category-defining approach to supplemental benefits. Avenue Z’s AI-driven, data-first approach to brand and performance will help employers, brokers, and members experience the value of modern supplemental health coverage.

Avenue Z will drive full-funnel performance for Renaissance’s entire ancillary and supplemental benefits portfolio, leading earned, owned, and performance media - including AI Search Optimization (AEO). This work includes supporting Renaissance’s launch of its new RenSecureHealth product through integrated digital marketing, communications, and broker-focused programs, building on its recent acquisition of Ansel.

“Benefits are sold on trust and clarity,” said Jeffrey Herzog, Founder & CEO of Avenue Z. “Our job is to ensure brokers and employers find Renaissance first and immediately understand the full strength of what the company can deliver.”

About Avenue Z

Avenue Z is the hybrid agency for influence - an AI-accelerated, data-first digital marketing and PR company engineered to move fast. Brands partner with us to drive revenue and reputation across all channels - from ChatGPT to The Wall Street Journal, Shopify to TikTok, Meta to Google. Trusted by leaders in consumer, tech, and finance, we power the earned, owned, and performance media channels driving influence. AvenueZ.com | DrivingInfluence.com

About Renaissance

Renaissance Benefits underwrites ancillary benefits for employer groups and individuals nationwide. Group products include dental, vision, life, disability, accident, supplemental health, and PFML insurance, as well as absence management solutions. Individual products include dental and vision insurance. With headquarters in Indianapolis, Indiana, Renaissance companies are focused on providing their members and partners with outstanding products and services. Visit renaissancebenefits.com, and find Renaissance on Facebook, LinkedIn, and X (formerly Twitter).