Practice Made Perfect Partners with Al Ludwig as Chief Executive Officer

WEST PALM BEACH, Fla.--(BUSINESS WIRE)--Practice Made Perfect ("PMP"), a portfolio company of NextGen Growth Partners ("NGP"), today announced that Al Ludwig has joined the company as Chief Executive Officer, marking an exciting new chapter under his leadership.

PMP supports plaintiffs' personal injury law firms nationwide, delivering performance-driven marketing strategies designed to increase client acquisition and case volume in highly competitive legal markets. The firm provides a full suite of services, including digital and traditional advertising, branding and creative, website development, SEO, and data-driven lead generation, helping law firms grow sustainably while staying true to their values and communities.

Ludwig brings more than a decade of experience leading high-performance marketing organizations within the plaintiff legal and professional services ecosystem. Most recently, he served as Marketing Director at Gordon McKernan Injury Attorneys, where he helped grow one of Louisiana's most recognized legal marketing operations, managing cross-functional teams in a highly competitive market.

As CEO, Ludwig will work closely with the PMP team and NGP to build on the company’s strong foundation, deepen relationships with plaintiff law firm clients, and continue investing in people, systems, and capabilities that support long-term, sustainable growth.

“PMP has built its reputation by refusing to think like a typical agency,” said Ludwig. “The team understands the business realities of plaintiff law firms, not just the marketing tactics. I’m excited to scale that mindset and help firms build growth that actually holds up over time.”

"We're thrilled to welcome Al as CEO," said Tim Martin, Board Member at PMP. "His experience leading sophisticated marketing organizations within the plaintiff legal ecosystem, combined with his operational mindset and cultural alignment, make him the right leader for PMP's next chapter."

About Practice Made Perfect

Practice Made Perfect is a full-service marketing and growth partner to plaintiff law firms, delivering performance-driven advertising, branding, and client-acquisition strategies across digital and traditional channels. PMP helps its clients grow with discipline, integrity, and measurable impact.

About NextGen Growth Partners

NextGen Growth Partners is a private equity firm that partners with entrepreneurs and operators to acquire and grow small and lower-middle-market businesses. NGP works closely with portfolio company leaders to support long-term value creation through operational excellence, strategic alignment, and people-first leadership.