Cvent Strengthens Event Marketing Intelligence with New LinkedIn Ads Integration

Cvent Audience Connecter for LinkedIn helps B2B marketers refine audience targeting and improve campaign activation to maximize event ROI on the world’s largest professional network

TYSONS, Va.--(BUSINESS WIRE)--Cvent, a market-leading meetings, events, and hospitality technology provider, announced the launch of Cvent Audience Connector for LinkedIn, a new integration with LinkedIn Campaign Manager through LinkedIn’s Audience API. The solution enables event and marketing teams to securely sync attendee and invitee data from Cvent into LinkedIn Campaign Manager, eliminating disconnected digital marketing workflows that rely on manual exports or third-party connectors. By streamlining campaign setup, improving precision targeting, and linking event and marketing data, the integration enables organizations to reach the right audiences faster to drive measurable event ROI.

The integration builds on Cvent’s broader investment in event marketing intelligence, giving marketers new ways to activate and measure audiences on LinkedIn using the same trusted targeting that powers campaign insights across the Cvent platform.

With the Cvent Audience Connector for LinkedIn, marketers can:

• Automate audience updates: Eliminate manual list uploads by syncing attendee and invitee data directly from Cvent into LinkedIn Ads.
• Improve campaign relevance: Retarget attendees and engage similar professionals using LinkedIn’s audience targeting to boost registration conversion.
• Optimize performance and ROI: Automatically refresh audiences to reduce wasted ad spend and tie campaign outcomes directly to event registrations.

“Marketers today are managing more channels, data, and pressure to prove results than ever before and event data is among the most valuable signals marketers have, but too often, it sits in silos,” said Kate Hammitt, Vice President of Marketing at Cvent. “Audience Connector helps bridge that gap. We’re helping teams close the loop between event engagement and campaign performance so they can target more precisely, measure more accurately, and drive stronger business outcomes.”

Availability

The Cvent Audience Connector for LinkedIn is available now for all customers with eligible Cvent event management licenses. To learn more or activate the integration, contact your Cvent account representative or visit the Cvent App Marketplace here.

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with 5,000+ employees and 24,000+ customers worldwide as of December 31, 2024. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com.