Marketbridge Recognized in The Marketing Measurement and Optimization Services Landscape, Q3 2025

Independent Research and Advisory Firm Names Marketbridge among “Notable Providers”

BETHESDA, Md.--(BUSINESS WIRE)--Marketbridge, a leading integrated growth consulting and marketing firm, today announced that it has been recognized in “The Marketing Measurement and Optimization Services Landscape, Q3 2025,” an overview of notable vendors in the optimization and measurement space published by Forrester. Marketbridge works closely and collaboratively with its clients to plan, measure, test, and recalibrate their marketing and media investments, driving and optimizing upper, mid, and lower funnel marketing, growth, and sales objectives.

Marketbridge is named among “notable providers” in the report, which provides an overview of marketing measurement and optimization services vendors, their focus areas, and the evolving needs of enterprise organizations. The report helps marketing professionals understand the value they can expect from a marketing measurement and optimization service provider, learn how providers differ, and investigate options based on size and market focus.

For the report, Marketbridge selected its top three extended business scenarios that it focuses on: attribution modeling, data quality diagnostics, and owned/earned media measurement.

“We are proud to be recognized in The Marketing Measurement and Optimization Services Landscape report,” said Marketbridge Chief Analytics Officer Andy Hasselwander. “Our data-driven approach to measurement and optimization delivers real-time, accurate answers, getting to the truth in one day, while other comparable offerings take over three months. Furthermore, our data gives brands their optimal marketing and media mix over a five-year period, rather than just guiding them through the present quarter. This long-view approach is far more effective for long-range strategic planning, a key imperative for marketers and growth leaders today.”

Marketbridge’s approach provides insights into long-term brand effects and upper-funnel earned media investments upfront, when often these hard-to-measure channels are omitted or under-measured. This comes at a time when marketers are shifting away from demand generation in favor of high-quality, authoritative messaging that fuels AI-powered search engines.

To learn more, download the report here.

About Marketbridge

Marketbridge is the Go-to-Market® growth firm. Part strategic consultancy, part top-ranked agency, Marketbridge helps marketing and sales leaders align and win in complex markets globally – with no signal loss from GTM strategy through in-market execution. With a team of 310 professionals across global locations including Boston, D.C., San Francisco, Seattle, London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, Elevance, and CERN.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.