Matter Launches Customizable Consumer PR Solutions for Holiday Gift Guides, Influencer Marketing + Press Events

Agency formalizes project-based PR offerings for consumer brands looking to grow awareness and generate media buzz

BOSTON--(BUSINESS WIRE)--Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced new project-based offerings for B2C companies looking to increase brand awareness and visibility through high-impact public relations programs.

“Through our longstanding partnerships with leading consumer brands, we’ve developed a deep understanding of their needs and how we, as an agency partner, can best support in-house communications teams,” said Anne Lines, General Manager of Public Relations at Matter. “Our new project-based solutions will deliver impactful results for clients looking to build awareness and generate buzz for their products in a condensed timeframe.”

Matter’s PR team will offer the following customizable solutions designed for consumer brands. The programs have an estimated three-to-five-month completion time.

• Holiday gift guide outreach to top-tier media outlets to secure inclusion in gifting focused stories published during the holiday shopping season.
  • Matter will develop target media lists, craft pitch angles, coordinate product samples, and manage media outreach and coverage opportunities.
• Custom influencer campaigns to produce high-quality influencer content that authentically highlights brand products or services.
  • Matter has the capacity to manage all aspects of influencer campaigns including vetting and sourcing creators, establishing contracts, creative brief development, overseeing content and campaign deliverables, followed by reporting with insights and optimization recommendations.
• Experiential press events to generate awareness and buzz around a new product launch or grand opening.
  • Event services include developing and executing a creative event concept, outreach to relevant press and influencers to encourage attendance, and scheduling on-site media briefings.
• Tradeshow media relations strategy to raise awareness for new product launches and innovations.
  • PR support includes pre-event outreach to preview key product announcements, development of press materials, coordination of media briefings and booth visits, as well as on-site event support.

Through highly skilled media relations programs, thought leadership campaigns, influencer marketing and press event execution, Matter’s public relations team has a proven history for driving measurable results for consumer brands.

To learn more about the team and consumer client work, visit Matter’s consumer PR page.

For sample capabilities and project scopes, please contact Kirsten Minnon at [e-mail].

About Matter Communications

Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.