Matter Precision Explodes Past PR Goals for Technology, Banking and Consumer Clients

Agency’s Dedicated Team for Highly Focused PR + Content Programs Surpasses Client Goals for Media Exposure, Community Engagement and Social/Influencer Engagement

BOSTON--(BUSINESS WIRE)--Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced outstanding results from its Precision team, a PR and content division of Matter that combines the agency’s larger expertise with smaller scopes of work that support brands’ most critical communication needs.

In noisy, uncertain markets, public relations and sharp content build the credibility – and the visibility – that brands depend on for growth. Through impactful thought leadership content, newsjacking/rapid response pitching, crisis communications counsel and more, Matter Precision’s highly customized PR programs have delivered extraordinary success for its clients in 2025, including:

WS Game Company, a premium board game manufacturer and Hasbro licensee, enlisted Matter Precision to support the launch of a high-profile national retail collaboration through a fully integrated PR, social media and influencer campaign.

• The team delivered a comprehensive strategy, including a mix of embargoed media outreach, custom mailers, influencer engagement and paid social amplification.
• The campaign exceeded all KPIs, generating standout coverage across top consumer and lifestyle outlets totaling 1.3 billion media impressions, a 50% return on organic influencer mailers, 1.7% click-through rate on paid social (outperforming industry benchmarks), and a 10% increase in organic social following during a one-month period.

Presidio, a leading technology services and solutions provider, was looking to increase awareness of its innovative technology solutions by amplifying its work with a major professional sports league. This centered on highlighting a new app they created for officials in collaboration with the league and a global technology leader.

• Matter Precision coordinated with Presidio and the league to produce a multi-faceted PR strategy that featured highly curated content, aggressive advance media outreach, and timely alignment with an annual flagship sporting event.
• The campaign yielded 93 pieces of coverage (a 900% increase over Presidio’s coverage goal), including front-page coverage from the New York Times Sports section, and 13 new reporter relationships that continue to contribute to Presidio’s overall PR efforts.

Bangor Savings Bank, Maine’s largest mutually-held community bank serving Northern New England, has achieved a 29% increase in Share of Voice across the Northeast. These results are driven by a targeted media strategy that emphasizes local, regional, national, and trade outlets.

• Through consistent outreach, tailored storytelling, and strategic award submissions, Matter Precision has helped position the bank as a trusted and visible leader among key audiences and stakeholders.
• As a collaborative partner, the team has supported several high-impact initiatives this year, including securing meaningful media coverage for the bank’s role in a landmark resident purchase of a manufactured home community, highlighting its commitment to expanding affordable housing in the region.
• Additionally, the team has amplified Bangor Savings Bank’s philanthropic efforts and public grant programs, successfully positioning the bank for regional recognition, such as being named Business of the Year in the Financial Services category by Business NH Magazine.

“We have to meet clients where they are in 2025 – to provide nimble, forward-thinking PR programs that help them anticipate and navigate pivotal moments,” said Vanessa Taylor, general manager of Matter Precision. “What’s even more important is getting measurable results from those programs. Results that positively impact the businesses they serve. We’re immensely proud of the success we’ve been having this year, and we intend to build on that success while our clients further improve customer experiences and community relations, create more resilient business practices, and adopt new technology.”

To learn more about Matter’s Precision group, please visit the Matter Precision Page.

About Matter Communications
Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit https://www.matternow.com.