Searchspring Introduces Dynamic Custom Profiles to Enhance E-Commerce Customer Engagement With Variable-Based Content

Dynamic Custom Profiles deliver adaptive, shopper-specific recommendations for e-commerce, enhancing personalization using variables without the need for complex setup

SAN ANTONIO--(BUSINESS WIRE)--Searchspring, the leader in ecommerce search and merchandising solutions, today announced the release of Dynamic Custom Profiles, a breakthrough feature that redefines how merchants approach personalization by expanding available options easily using onsite variables. Expanding upon static profiles, Searchspring's Dynamic Custom Profiles deliver real-time, personalized recommendations, creating a seamless and relevant shopping experience.

These profiles adjust in real time based on shopper behavior and site variables, such as search terms, applied filters, or customer attributes. Rather than relying on static configurations, Dynamic Custom Profiles allow retailers to create a single, flexible framework that delivers highly personalized product recommendations tailored to each shopper's intent. This means that search results and product suggestions evolve dynamically, ensuring a seamless and relevant shopping experience without the need to manually configure separate profiles for every scenario.

“Dynamic Custom Profiles represent a significant evolution in our personalization capabilities,” said Alex Kombos, CEO at Searchspring. “By dynamically adjusting to each shopper on each page, we’re expanding options for merchants and empowering them to create shopping journeys that feel truly individualized, which drives engagement and conversion. This feature makes it easier than ever for retailers to go beyond showing the right products at the right time, with minimal setup, to provide a truly personalized, responsive experience.”

Dynamic Custom Profiles: A New Era of Flexibility and Relevance

Retailers can use Dynamic Custom Profiles to create adaptive sections across multiple pages, including product detail pages, shopping carts, and even the homepage. Examples include displaying related products by the same designer on a fashion site or showing auto parts specific to a shopper’s selected vehicle. These recommendations update each time the page loads, offering a fresh, relevant experience for each visitor.

Key Benefits of Dynamic Custom Profiles

• Real-Time Adaptation: Delivers recommendations that adapt in real time to provide a uniquely personalized experience.
• Streamlined Setup: Simplifies recommendation management with one dynamic profile, eliminating the need to create multiple static profiles.
• Enhanced Shopper Relevance: Provides merchants with the ability to surface highly relevant product suggestions on every page, tailored to real-time search terms, filters, or customer attributes.

Driving the Industry Forward with Dynamic Custom Profiles

Searchspring’s personalized approach makes the shopping experience more engaging, leading to higher sales and happier customers. With automated recommendations, brands can save time on manual merchandising, allowing teams to focus on other priorities. Overall, Dynamic Custom Profiles let brands create a more responsive and tailored shopping experience, boosting customer loyalty and driving sales growth.

This feature release marks a transformative step forward in Searchspring’s personalization toolkit, empowering ecommerce sites to drive deeper engagement and improved conversions through targeted, adaptive recommendations.

To learn more about Dynamic Custom Profiles and how Searchspring’s personalization solutions can enhance your site’s personalization capabilities, visit https://searchspring.com/products/personalization/.