Serent Capital Expands Partner Group with Two Key Promotions

AUSTIN, Texas & SAN FRANCISCO--()--Serent Capital, a growth-focused private equity firm that invests in founder-led B2B SaaS and technology companies, announced today the promotions of John Caselli and Dexter Hopen to Partner, expanding the partnership to six members.

Since joining Serent as Associates in 2013, John and Dexter have been instrumental to Serent's success. Through their adept mentorship and deep investment expertise, they've played pivotal roles in shaping Serent's trajectory by contributing to over 30 investments within Healthcare, Education, Hospitality, Franchise, and Automotive markets.

John has demonstrated leadership both in his investing activities and in his role in building the firm. On investing, John has led investments across a number of sectors, and has made his biggest mark in the Healthcare sector, where he has played an instrumental role in helping build Serent’s practice. He has also played critical roles in helping the firm grow and develop, at different points leading associate recruiting, debt capital markets, and the sourcing function. He is also widely seen as a mentor within the firm.

Dexter has similarly made his impact both on Serent’s investment track record and on the development of the firm. On investing, Dexter has helped build and co-lead several practices, including Education Technology, Automotive Technology, and Hospitality Technology. He has contributed significantly to the firm development with his leadership of the investing execution best practices and associate mentorship program. Through his efforts, he’s developed strong followership within the firm.

"On behalf of my partners Lance, Stewart, and Prital, it is our pleasure to welcome John and Dexter into the partnership. We have had the opportunity to watch them grow and develop from their days as Associates over 10 years ago. Each has distinguished themselves in their proficiency at connecting with Founders to consummate terrific investments, and then working with management teams to help build Category Leading Companies,” said Kevin Frick, Partner at Serent Capital. “Their decade-long dedication to Serent's Mission and Values has left an indelible mark on our firm, and I'm excited about the leadership they will bring to the next chapter of our growth as a Firm.”

Serent Capital invests from $20 million to $200 million in B2B software companies with a strong product-market fit, annual recurring revenues of $5 million to $50 million, annual growth from 20-100%, and EBITDA margins from 0-50%. Transaction types include buyouts, recapitalizations, and growth capital.

Since inception, Serent has completed over 175 transactions, including over 60 platform investments and has been recognized for five consecutive years by Inc. Magazine as a "Founder-Friendly Private Equity Firm" for its purpose-driven partnership approach. To learn more about how Serent partners with founders, visit:

About Serent

Serent Capital is a growth-focused private equity firm investing in capital-efficient, B2B SaaS and technology companies. From its founding, Serent set out to build a distinctly different firm that prioritizes founders and their companies and provides true hands-on resources through its 25+ person Growth Team. Serent’s in-house Growth Team is equipped with a wide range of resources to help companies accelerate growth, including strategic and operational support to drive revenue generation, assistance in building a top-tier executive team, guidance for transformative M&A, and a community of 400+ founders and operating executives. With $5 billion of assets under management, the firm has partnered with over 60 founder-led, industry-changing companies and offer unparalleled hands-on operational support. Discover how Serent Capital is fueling the growth of innovative companies across a range of industries at


Sam Whitford


Sam Whitford