Prosek Partners Adds Industry Veteran Daniel Allocca to Growing Marketing Team

Allocca Joins Senior Team Helping Clients Accelerate Their Business Growth

Prosek to Continue Expanding Team to Meet Demand

NEW YORK--(BUSINESS WIRE)--Prosek Partners, a leading integrated global marketing and communications firm, today announced the continued expansion of its marketing team with the hiring of Daniel Allocca as a managing director.

Allocca’s deep experience as Global Head of Brand and Digital for TIAA, Nuveen and TIAA Bank and Head of Digital Transformation and Strategic Initiatives at PIMCO will be invaluable to helping Prosek’s growing roster of key clients within strategic branding, content and digital marketing.

"Daniel’s combination of deep financial acumen and top-notch marketing, brand and digital experience will help us continue to grow our very unique offering,” said Jennifer Prosek, founder of the firm. “I am so excited to add such a special talent to our growing team.”

Prosek is hiring staff at all levels to meet surging client demand as the economy grows post-pandemic. Allocca’s hire helps round out a senior practice team led by Chief Marketing Officer Neil Goklani and follows on the heels of the hiring of Joe Scannell to lead digital and Anne Swan as Chief Creative Officer. Together the four have experience working at American Express, Edelman, Siegel and Gale, and J.P. Morgan Asset Management as well as with a wide variety of financial services, healthcare, technology, and other important sectors of the economy.

“I’m looking forward to leveraging my experience to help Prosek’s clients grow their business, especially at such an important time,” said Allocca. “I experienced Prosek’s special blend of creativity, strategy and execution as a client and am excited to serve their clients as part of the team.”

Daniel began his career in advertising research working on financial accounts. It was there that he discovered his love for finance and went on to earn a second undergraduate degree in finance from Western Connecticut State University and subsequently earned an MBA with a focus in Financial Engineering at NYU Stern School of Business.

About Prosek Partners

Prosek Partners is PRovoke's corporate and financial agency of the year. The firm specialises in providing a full range of communications solutions to financial and professional services companies. The firm delivers an unexpected level of passion, creativity and marketing savvy. Prosek Partners’ “Unboxed Communications” approach brings breakthrough ideas to every client engagement. Services include digital and traditional media relations, financial communications, investor relations, transaction services, crisis communications and issues management, digital marketing, design and creative services, content creation, publishing, media training and branded entertainment. The firm has been named an Inc. 5000 Fastest-Growing Company, a “Top Place to Work in PR” by PR News, A New York Observer Power PR firm, and a Holmes Report “Best Agency to Work For” and “Agency of the Year.” Prosek Partners is a certified Woman-Owned Business. For more information about Prosek Partners visit www.prosek.com or follow the agency on Twitter at www.twitter.com/prosekpr.