PAN Communications’ CMO Predictions Acknowledge Need for Empathy, Creativity and Connectivity in 2021 Marketing Campaigns

B2B Marketing Influencers and CMOs Offer Advice for Navigating Industry Challenges Amid COVID-19 Recovery

BOSTON--(BUSINESS WIRE)--PAN Communications, an integrated marketing and PR agency for B2B tech and healthcare brands, today published its 4^th annual CMO Predictions. Leaning on previous years’ insights, leading marketers Larry Kim, CEO of MobileMonkey, Tamara McCleary, CEO of Thulium, Matt Heinz, President of Heinz Marketing and others returned to the award-winning campaign to share knowledge and perspectives about how to approach budget and strategy for 2021.

Participants urged marketers to consider how a year of upheaval has impacted the customer experience. According to these experts, the fundamental way that we connect with our audiences must change, starting with a few key themes:

• Empathy and compassion are no longer an option. Values and customer challenges must come above all else or risk falling tone deaf. This includes taking a stand for social justice issues through internal and external comms.
• Focus on delivering experiences, not generating leads. The shift away from in-person events has forced marketers to consider new ways to drive revenue during this economic downturn. Many are turning to PR and content to play a more supportive role.
• Customer connections are about more than data. Whether you’re gathering customer insights, combatting misinformation or looking to build credibility, combining emotional marketing with data-informed insights will create hyper-personalized experiences.

The 2021 CMO Predictions were designed to offer support for marketers during this difficult time. PAN felt that the disruption caused by COVID-19 was even more of a reason to harness the power of thought leadership to bring the community together. For additional guidance around how to recover from the pandemic, visit PAN’s resource center.

ABOUT PAN

PAN Communications is a mid-size integrated marketing & PR agency with over 150 employees internationally. Celebrating 25 years in business, PAN helps companies transform ideas into captivating stories and coveted user experiences that align to their growth strategies. Headquartered in downtown Boston, PAN has additional office locations in San Francisco, New York, Orlando and London. Our teams are positioned to help you emerge in new markets and scale globally, with experience driving integrated strategy across a variety of brands like Rapid7, athenahealth, Toast, OneStream, Radial, Alegeus, Citrix and PointClickCare. For more information visit our website at www.pancommunications.com follow us on Twitter (@PANcomm).