NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the release of IT Deal Alert Priority EngineTM Email Alerts to help enterprise technology sales teams quickly identify and take action on the best opportunities in their territory. Priority Engine, a 2019 CODiE award winner for Best ABM and Best Sales & Marketing Intelligence Solution, is a SaaS-based platform that provides technology vendors with the most active accounts and prospects researching technologies in their market. Priority Engine Email Alerts provide reps with quicker and easier access to this powerful intelligence and is the latest in a series of releases aimed at vastly increasing sales productivity and effectiveness.
“Accurate and actionable data is the lifeblood of high-performing Go-To-Market organizations,” said Andrew Gilman, Head of Marketing, NWN Corporation. “The information we get through TechTarget's Email Alerts will enable our sales teams to focus on specific opportunities and customers who are currently in-market for NWN's solution-as-a-service portfolio, allowing them to deliver better solutions, faster, while transforming the customer experience."
According to recent research, companies that target active prospects with timely, relevant outreach can generate twice as many opportunities. Delivered weekly, Priority Engine Email Alerts are customized by recipient and can dynamically be aligned by sales rep territory or a defined list of ABM accounts. They monitor the most relevant buyer activity at top accounts, surface the best opportunities, and give sellers one-click access to detailed account reports, contacts, and relevant purchase intent insights to help them close deals faster.
Enterprise technology sales teams will now have a more efficient way to:
- Prioritize outreach with better visibility into recent and relevant activity at target accounts
- Stay ahead of the competition by discovering new opportunities at accounts that have recently become active
- Quickly see if at-risk customers are engaging with competitors
“Sales reps are busier than ever and can easily miss opportunities, especially if they don’t have the right data in front of them,” said Andrew Briney, SVP of Products, TechTarget. “Priority Engine Email Alerts deliver the best opportunities in their territory directly to their inbox with all the intelligence they need to close more deals faster.”
TechTarget has cemented its leadership in its space because of the significant value and ROI its customers achieve. TechTarget purchase intent insight is uniquely powerful because of how it is made and how it is delivered to B2B tech marketers and sales professionals. The actionable insights within the Priority Engine platform are achievable because of the depth of original decision-support content spanning 10,000 unique IT topics across TechTarget’s network of over 140 enterprise technology-specific websites as well as its suite of marketing and sales engagement services.
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
(C) 2020 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and IT Deal Alert and Priority Engine are trademarks of TechTarget. All other trademarks are the property of their respective owners.