KATY, Texas--(BUSINESS WIRE)--After digging back into the 90’s vault and just in time for summer, Igloo announced they will bring back the popular Picnic Cooler today. The epic #IglooThrowbackCollection is now available at http://www.igloocoolers.com/pages/throwback-collection
Committed to the authenticity of the original Igloo Picnic Cooler, the re-release features the same style, size, and color as the original – and the new offering is made in the same factory in Katy, TX.
“When we decided to re-release the Picnic Cooler we thought the only way to do it was to stay true to our roots and relaunch with the same colors, on the same machines, and in the same factory in Katy, Texas,” stated VP, Marketing of Igloo, Brad Blankinship. “Additionally, selling at Urban Outfitters allows us to bridge the gap of generations – those who shop there will be able to take a trip back down memory lane and purchase a cooler many of them likely took on road trips with their families when they were kids.”
The Igloo Picnic cooler is a colorful take on a classic, that offers nostalgic functionality with vivid hues. The cooler features a hinge-open lid with dual carrying handles and pebbled texture top. It is the perfect addition for sitting beachside, hanging at the pool or planning the perfect picnic with friends and family. In addition to the Picnic Cooler, Igloo is rounding out their “Throwback Collection” with a Playmate Mini and ½ Gallon Sport Jug in matching colors.
Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best in class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.
As we approach our next century, Igloo is 1500 employees strong. We are proud to call—a 1.8 million square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.
And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create, and make it easier for you to get out, work hard and play even harder.