SAN MATEO, Calif.--(BUSINESS WIRE)--Roblox, the most popular entertainment platform for play, announced that they will be promoting the upcoming theatrical release of Ready Player One through a series of special events starting today. The movie, which is scheduled to debut in theaters worldwide on March 29, 2018, is based on Ernest Cline's best-selling book and was directed by Steven Spielberg.
Roblox will promote Ready Player One through a parallel adventure to the movie that will take participants across the diverse virtual universe within the platform. Roblox will provide a series of clues that will guide participants on a search for hidden keys that unlock hidden gates. As members of the Roblox community unlock these gates, leaders will be tracked on a Ready Player One leaderboard within Roblox. The winner, who finds all the keys and first unlocks the final gate, will win the coveted "Dominus," a highly-prized, rare virtual item on the Roblox platform. The "Roblox: Ready Player One Adventure," which goes live at approximately 10:00 am PDT today, is open to anyone who has a Roblox account. When live, specific details can be found at www.roblox.com/readyplayerone.
"Bringing elements of this movie to life in our virtual universe has been exciting," said David Baszucki, founder and CEO of Roblox. "I am a huge fan of Ready Player One and Ernest Cline's book paints the most accurate and vivid portrayal of the metaverse we've built here at Roblox. I'm excited to explore these parallels during my on-stage interview with him today at SXSW."
David Baszucki will interview Ernest Cline during a special Ready Player One session at the SXSW Interactive show starting at 12:30pm CDT today, Monday, March 12th, 2018 at the Austin Convention Center, Room 18ABCD on the fourth floor. Highlights from that interview will also be aired as part of an exclusive, Roblox-hosted Silicon Valley screening of the movie on March 27, 2018 at the Dolby Cinema at 1275 Market in downtown San Francisco, CA, two days prior to the movie's world-premiere.
Roblox's imagination platform is ushering in the next generation of entertainment. Roblox enables kids of all ages to imagine, create, and play together in immersive experiences on their phones, desktops, consoles, and VR. Powered by a growing global community of millions of creators, Roblox enables anyone to build, publish, and monetize their creations. comScore ranks Roblox as one of the top digital properties in the US for kids under the age of 18 and the company has been named One of America's Fastest-Growing Private Companies in the Inc. 5000 for two consecutive years.