Press Release Distribution Guides & Resources

Explore Business Wire's comprehensive press release distribution guides and resources. Whether you're a PR professional or new to the field, our expert tips will help you effectively distribute your news releases, increase visibility, and engage your target audience.
Blog

How to Measure PR Effectiveness When Audiences Don’t Always Click

Learn how to measure PR effectiveness in a zero-click world. Explore emerging PR KPIs, AI visibility metrics, and ways to measure communications impact beyond website traffic.
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Blog

How AI Search Works and Why Press Releases Matter for Visibility

Blog

What Is Earned Media? Why It Matters for Trust, Visibility, and Brand Authority

Guides

The Modern PR Toolkit: A Practical Guide to AI PR Automation

Blog

How Multimedia Press Releases Improve Engagement, Discoverability, and Media Coverage

Blog

Why Newswires Matter for Search & AI Visibility: 7 Reasons

Blog

Journalist Outreach in 2026: How Reporters Use Wires vs. Email Pitches

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How to Get Press Releases Cited in AI Search Results

Blog

The Modern PR Agency Playbook for AI Visibility and Measurable Impact

Blog

Business Wire’s Top 10 Blog Posts of 2025, Plus What to Remember for 2026 and Beyond

Blog

From Launch to Year-Round Impact: PR Strategy for CES and Other Events

Guides

PR AI Readiness Assessment

Blog

Redefining Visibility in the Age of AI: PRSA ICON 2025 Recap

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