Press Release Distribution Guides & Resources

Explore Business Wire's comprehensive press release distribution guides and resources. Whether you're a PR professional or new to the field, our expert tips will help you effectively distribute your news releases, increase visibility, and engage your target audience.
Blog

What Makes a Strong Awareness Campaign? 6 Lessons from Breast Cancer Awareness Month

Learn what makes an awareness campaign stand out during a crowded news cycle, with six practical lessons from Breast Cancer Awareness Month press releases.
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How to Plan a Press Release Around Holidays, Events, and Other Major News Dates

Guides

PR & Communications Planning Resources

Blog

International Press Release Distribution: Choosing Countries, Regions & Languages

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How to Measure PR Effectiveness When Audiences Don’t Always Click

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How AI Search Works and Why Press Releases Matter for Visibility

Blog

What Is Earned Media? Why It Matters for Trust, Visibility, and Brand Authority

Guides

The Modern PR Toolkit: A Practical Guide to AI PR Automation

Blog

How Multimedia Press Releases Improve Engagement, Discoverability, and Media Coverage

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Why Newswires Matter for Search & AI Visibility: 7 Reasons

Blog

Journalist Outreach in 2026: How Reporters Use Wires vs. Email Pitches

Blog

How to Get Press Releases Cited in AI Search Results

Blog

The Modern PR Agency Playbook for AI Visibility and Measurable Impact

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