Generation Z News
Stay current with the latest press releases on Generation Z, offering valuable insights into the trends, behaviors, and cultural influences that are shaping this digital-native generation. Learn how businesses are adapting to meet the unique preferences of Gen Z.
May 4, 2026 at 12:30 PM
Schwab Trading Activity Index™: STAX Score Drops in April as Retail Clients Cut Tech Exposure
WESTLAKE, Texas--(BUSINESS WIRE)--The Schwab Trading Activity Index™ (STAX) decreased to 50.10 in April, down from its score of 56.04 in March. The only index of its kind, the STAX is a proprietary, behavior-based index that analyzes retail investor stock positions and trading activity from Schwab’s millions of client accounts to illuminate what investors were actually doing and how they were positioned in the markets each month. “Retail clients turned more cautious in April, leading to a secon...
Apr 30, 2026 at 12:00 PM
Wicked Saints Launches World Reborn, Turning Narrative Gameplay into Real-World Action
LAS VEGAS--(BUSINESS WIRE)--Wicked Saints Studios, a Female and Black-led game studio backed by Riot Games, announces the launch date of World Reborn, the world’s 1st adventure activism game. World Reborn is an interactive story game with real-world quests. Players don’t just play the hero; they become one, spreading kindness on and offline. On May 14, 2026, the full Saga 1 version will launch on iOS App Store and Google Play Store in partnership with Discord, Crisis Text Line, and Starlight Ch...
Apr 30, 2026 at 12:00 PM
Research Shows Branded Merchandise Delivers Sustainable Impact and Connects With Gen Z Talent
IRVING, Texas--(BUSINESS WIRE)--As brands and employers face increasing pressure to balance sustainability with performance, research from Promotional Products Association International (PPAI) shows that branded merchandise can deliver both, offering strong marketing impact with a lower carbon footprint while helping companies connect with sustainability-minded audiences, including Gen Z talent. An independent study commissioned by PPAI found that branded merchandise is among the most carbon-ef...
Apr 30, 2026 at 8:05 AM
U.S. Consumer American Express® Gold Card Introduces New and Enhanced Benefits as Part of 60th Anniversary Celebration
NEW YORK--(BUSINESS WIRE)--American Express today introduced new and enhanced benefits on the American Express® Gold Card, including 5X Membership Rewards® points on prepaid hotels booked through AmexTravel.com or the Amex Travel App™, complimentary Hertz Five Star® status and an updated $120 Dining Credit — all with no change to the $325 annual membership fee. Eligible Gold Card Members can access a suite of special Amex Offers® and can enjoy an updated digital experience in the Amex mobile ap...
Apr 29, 2026 at 7:00 AM
Expedia Teams Up with IShowSpeed to Reimagine Gen Z Travel
SEATTLE--(BUSINESS WIRE)--Expedia® today announced a multi‑phase, global partnership with one of the world’s most influential creators, IShowSpeed, naming Expedia as his Official Travel Partner. Built for Gen Z and the next wave of travelers, the partnership turns IShowSpeed’s always‑on audience of more than 150 million followers into a new kind of global travel community, reflecting Expedia’s investment in creator‑led storytelling that inspires real‑time discovery and booking. The campaign kic...
Apr 28, 2026 at 9:04 AM
Papa Johns Digital Pizza Assistant “Lou AI” Ends Group-Order Gridlock with Smarter, Personalized Picks
ATLANTA--(BUSINESS WIRE)--Today, Papa Johns further advanced its technology transformation by unveiling Lou AI – a next-generation AI-powered pizza assistant available in the Papa Johns app designed to end group ordering chaos, help pizza lovers satisfy their cravings quickly and score great deals seamlessly. Lou AI is the first AI-powered platform deployed through Google Cloud’s Food Ordering agent that is equipping Papa Johns to usher in a new era of pizza ordering that is more personalized,...
Apr 28, 2026 at 9:00 AM
Minted Achieves Double-Digit Year-Over-Year Growth and Doubles Profitability, Poised to Surpass $300M in Revenue
SAN FRANCISCO--(BUSINESS WIRE)--Minted, the leading consumer tech platform known for premium stationery, art, and home decor, today announced it achieved double-digit year-over-year growth, doubled profitability in 2025, and is poised to surpass $300 million in revenue in 2026. These financial milestones come at a time when marketing economics are becoming increasingly challenging for consumer companies. Minted is bucking this trend by moving even more premium, leaning into a K-shaped market dy...
Apr 28, 2026 at 8:00 AM
New Survey Finds Widespread Mental and Behavioral Health Challenges Among Young Adults and College Students
--(BUSINESS WIRE)--UnitedHealthcare today announced new findings from its fourth annual Young Adult & College Student Behavioral Health Report, a national survey conducted by YouGov examining how mental and behavioral health concerns1 affect Americans enrolled in college and young adults ages 18-28 not enrolled in college. The survey also explored how parents may perceive and respond to these challenges. Survey data found that among both college students and young adults, more than 6 in 10...
Apr 23, 2026 at 8:45 AM
Nuuvia and Emmy Award-Winning Biz Kid$ Launch Financial Literacy Program Giving Financial Institutions the Latest Growth Hack for Winning Over Gen Z & Gen Alpha
PORTLAND, Ore.--(BUSINESS WIRE)--Nuuvia, the go-to youth banking platform designed specifically for community banks and credit unions, today announced a game-changing partnership with Biz Kid$, a national financial literacy program based on the Emmy award-winning PBS series that’s reached more than 80 million students and parents. Financial institutions trying to remain relevant in today’s competitive youth banking market can benefit from this modern educational offering that’s so engaging—yout...
Apr 23, 2026 at 8:30 AM
Salt Lake City Ranks First Among Metros Where Gen Zers Own the Largest Share of 3+ Bedroom Homes
SEATTLE--(BUSINESS WIRE)--Salt Lake City tops the list of the 15 metros where Gen Zers own the highest share of three-plus-bedroom homes. Virginia Beach, VA, Oklahoma City, OK, Louisville, KY, and Indianapolis round out the top five, according to a new report from Redfin, the real estate brokerage powered by Rocket. Gen Zers Own Nearly 4% of Large Homes in Salt Lake City, More Than Any Other Major Metro Adult Gen Zers own 3.6% of Salt Lake City’s three-plus-bedroom homes. That figure is over ha...
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