Generation Z News

Stay current with the latest press releases on Generation Z, offering valuable insights into the trends, behaviors, and cultural influences that are shaping this digital-native generation. Learn how businesses are adapting to meet the unique preferences of Gen Z.

Mar 17, 2026 at 9:37 AM

63% of Gen Z Say Speed and Ease Matter Most in the Renting Experience, New Rently Survey Finds

LOS ANGELES--(BUSINESS WIRE)--As renting becomes a longer-term reality for more households, what renters want from the experience is diverging by generation. New research from Rently, the resident lifecycle management platform designed for single-family and multifamily operators, shows younger renters place the most weight on speed, ease and flexibility, while older renters are more likely to prioritize predictability, stability and support. The results point to a market shaped by different lif...
Mar 17, 2026 at 8:30 AM

Millions of Americans May Not Get a Tax Refund, But Can Still Unlock Monthly Savings From An Overlooked Expense

DENVER--(BUSINESS WIRE)--Caribou data shows drivers who refinance their car loan can lower their payments by up to $159 a month even if they do not qualify for new tax breaks....
Mar 16, 2026 at 9:01 AM

The Hartford And Active Minds Extend Collaboration To Support Student Mental Health Nationwide

HARTFORD, Conn.--(BUSINESS WIRE)--To support students’ mental health, The Hartford renewed its support of Active Minds' traveling mental health exhibit called Send Silence Packing....
Mar 12, 2026 at 9:00 AM

NMI Research: Frictionless Payments Rewire Consumer Spending

NEW YORK--(BUSINESS WIRE)--Frictionless payments are rewiring consumer spending habits, according to new research from NMI®, a global leader in embedded payments infrastructure. In its “Psychology of Payments” survey of 1,000 U.S. adults, half (50%) say they shop more frequently when payments feel seamless, while an equal share (50%) admit they abandon carts when the checkout process feels complicated or frustrating. Frictionless payments fuel higher conversions and average order value (AOV) NM...
Mar 10, 2026 at 7:00 AM

Nearly Half of Women Concerned About Backlash From AI Use At Work, New Data Finds

TORONTO--(BUSINESS WIRE)--New research from North America’s leading digital networking platform, Monday Girl, reveals that while 64% of Canadians used AI in the past year, women are significantly more likely than men to worry about potential negative consequences at work, with 46% expressing concern compared with 40% of men. The report also finds a notable gender confidence gap: only 36% of women feel confident using AI tools, compared with 52% of men. The 2026 Women and AI in the Workplace Rep...
Mar 4, 2026 at 10:04 AM

MAX Finds 35% of Gen Zers Would Stop Liking a Song After Learning It Was Created by AI

DALLAS--(BUSINESS WIRE)--Gen Z is skeptical of AI, despite leading adoption. Wavelength by MAX report reveals major age, income, and cultural divides in AI sentiment....
Mar 4, 2026 at 9:30 AM

Picsart Taps Into $40BN Influencer Marketing Economy With New ‘Faceless’ Tools: Persona and Storyline

MIAMI--(BUSINESS WIRE)--Picsart, the AI-powered video editor, launches two new tools - Persona and Storyline....
Mar 3, 2026 at 5:06 PM

Experian & HomeFree-USA Award $40,000 Scholarship to Fisk University Team for Ideas to Expand Experian’s Big Financial Friend Campaign

COSTA MESA, Calif.--(BUSINESS WIRE)--For the second consecutive year, a four-student team from Fisk University took the top prize in the 2026 #IYKYK Pitch Competition (If You Know, You Know) for their idea to amplify Experian’s Big Financial Friend campaign, sponsored by Experian and HomeFree-USA. Nicknamed Team F2, Hannah Daniel, Habeebah Dawodu, Remi Adeshina, and Kanchan Thapa earned a $40,000 prize for their presentation, “FinCheck.” A social-first campaign inspired by the viral “fit check”...
Mar 3, 2026 at 11:02 AM

Clutch Report: 71% of Consumers Encounter E-Commerce Scams While Shopping Online

WASHINGTON--(BUSINESS WIRE)--New Clutch research finds that 71% of consumers have encountered a scam or attempted scam while shopping online, underscoring how common deceptive tactics have become in digital commerce. Nearly all consumers (92%) say they are concerned about the influence online scams have on their purchasing decisions, signaling a widespread shift toward more cautious buying behavior. Most Consumers Have Been Scammed, Many Recently More than half of consumers (56%) say they have...
Feb 27, 2026 at 1:29 PM

Introducing LTK AI: The Chatbot Powered by Trusted Creator Recommendations

DALLAS--(BUSINESS WIRE)--LTK, the company that turned influence into a global economy, today announced the launch of LTK AI: a chatbot built directly into the LTK consumer app for personalized discovery, powered by real creator content and trusted recommendations. LTK AI adds a conversational layer to the LTK experience designed to help users discover what to wear, style, pack, gift, or try next based on real-world context and creator guidance. It delivers authentic and personalized recommendat...
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