Generation Z News
Stay current with the latest press releases on Generation Z, offering valuable insights into the trends, behaviors, and cultural influences that are shaping this digital-native generation. Learn how businesses are adapting to meet the unique preferences of Gen Z.
May 19, 2026 at 9:00 AM
Second Harvest of Silicon Valley Client Survey Reveals Households Cutting Back on Food as Costs Rise and Historic Federal Safety Net Cuts Loom
SAN JOSE, Calif.--(BUSINESS WIRE)--A new client survey from Second Harvest of Silicon Valley finds that 96% of respondents are cutting back on food to afford basic necessities....
May 19, 2026 at 7:00 AM
Fidelity® Findings: Most Couples Feel Confident About Money – But There Could Be More to Talk About
BOSTON--(BUSINESS WIRE)--Fidelity Investments® today released data from its 2026 Couples & Money study, revealing that despite the complexities of managing money as a couple, most partners feel confident in their relationships and say financial habits play a major role in keeping their bonds strong. The study also identifies opportunities for couples to strengthen their financial partnership through more open communication. While most couples feel good about their ability to communicate wit...
May 14, 2026 at 11:00 AM
Canva Study: Marketers Lean into AI for Creative Work – But Consumer Trust Is the New Battleground
SAN FRANCISCO--(BUSINESS WIRE)--Canva, the world’s leading visual communication platform, today released its third iteration of “The State of Marketing and AI” report, revealing a defining tension in modern marketing: AI is unlocking unprecedented speed and scale, but both marketers and consumers are grappling with how to balance that velocity with authenticity. The study, conducted in partnership with The Harris Poll, surveyed 1,415 marketing leaders and 3,547 consumers across the United State...
May 14, 2026 at 9:01 AM
‘Optimistic’ First-Time Homebuyers Open to New Paths to Homeownership, According to TD Survey
MOUNT LAUREL, N.J.--(BUSINESS WIRE)--Affordability pressures are driving aspiring homebuyers to make significant tradeoffs on their path to purchase, according to an annual TD Bank U.S. ("TD") survey of Americans planning to buy their first home in 2026. Nearly three-quarters (74%) of all respondents would consider using a 50-year mortgage if available, while 78% of younger millennials and 74% of Gen Z respondents would likely use their 401(k) to help purchase their first home if allowed. Fully...
May 14, 2026 at 7:00 AM
More New-Vehicle Shoppers Consider EVs as Fuel Costs Rise, JD Power Finds
TROY, Mich.--(BUSINESS WIRE)--JD Power: More New-Vehicle Shoppers Consider EVs as Fuel Costs Rise...
May 11, 2026 at 8:05 AM
Redfin Survey: U.S. Residents Prioritize Sunlight Over Home Size—and It Affects How Happy They Are at Home
SEATTLE--(BUSINESS WIRE)--Nearly half (44%) of U.S. residents would prefer a smaller home with more sunlight over a larger home with less sunlight, according to a new report from Redfin (redfin.com), the real estate brokerage powered by Rocket. Roughly half as many (24%) would prefer the opposite: A larger, dimmer home over a smaller, brighter home. This is according to a Redfin survey of 1,005 U.S. residents conducted by Ipsos in March 2026. Baby Boomers Care Most About Sunlight Over Square Fo...
May 7, 2026 at 12:00 PM
Aussie Launches ‘Curls Just Wanna Have Fun’, A Playful Summer Anthem Reimagining Curly Hair Routines to Make More Time for Fun
CINCINNATI--(BUSINESS WIRE)--Aussie is turning up the volume on curl joy with the launch of Curls Just Wanna Have Fun, a new global creator-led campaign built around an original song. Rooted in the insight that curl routines can often feel overly serious or overly complex, the entire campaign is designed to give consumers the freedom to embrace their textured hair—bringing a sense of fun and confidence while helping them achieve bouncy, moisturized curls every day. What’s New Aussie is launchin...
May 7, 2026 at 10:00 AM
Young Futures to Convene First-Ever Block Party in Austin, Celebrating the Leaders Reimagining Youth Wellbeing in a Digital World
NEW YORK--(BUSINESS WIRE)--Next week, Young Futures will host its inaugural Block Party, a first-of-its-kind gathering bringing together the leaders, organizations and ideas shaping the future of youth wellbeing in a tech-filled world. Taking place May 13–14, 2026, at Arlyn Studios and Distribution Hall in Austin, Texas, the Young Futures Block Party will offer two days of celebration, storytelling and connection designed to strengthen the growing movement for young people navigating life onlin...
May 7, 2026 at 8:45 AM
Nearly 1 in 3 Drivers Struggled To Make Car Payment On Time in Past Year, New Caribou Survey Reveals
DENVER--(BUSINESS WIRE)--Despite pressure at the dealership and growing payment strain, most Americans haven’t checked to see if they can save money on their car loan....
May 7, 2026 at 8:00 AM
The Hartford’s Study: Amid Rising Cost Of Living, AI Emerging As Benefits Decision-Making Tool For Gen Z
HARTFORD, Conn.--(BUSINESS WIRE)--AI search tools are now a part of how of some U.S. workers are making employee benefits decisions, particularly as inflation is driving up the cost of living, according to the Future of Benefits Study from The Hartford, a leading provider of employee benefits and absence management. The study found that 43% of U.S. workers are never sure they are choosing the right benefits – uncertainty that is driving a younger subset to seek guidance from AI search tools suc...
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