Nuuvia and Emmy Award-Winning Biz Kid$ Launch Financial Literacy Program Giving Financial Institutions the Latest Growth Hack for Winning Over Gen Z & Gen Alpha

~Embedded finance offering helps youth get a whole lot smarter about money~

PORTLAND, Ore.--(BUSINESS WIRE)--Nuuvia, the go-to youth banking platform designed specifically for community banks and credit unions, today announced a game-changing partnership with Biz Kid$, a national financial literacy program based on the Emmy award-winning PBS series that’s reached more than 80 million students and parents. Financial institutions trying to remain relevant in today’s competitive youth banking market can benefit from this modern educational offering that’s so engaging—youths will genuinely want to use it.

Biz Kid$'s popular financial education content will be embedded in Nuuvia’s co-branded and white-labeled youth banking solutions that integrate directly with a financial institutions’ online and digital banking apps. This ready-made solution designed specifically for community banks and credit unions, helps attract, retain, and teach kids about money, budgeting, saving, even entrepreneurship. This news is the perfect complement to the Financial Literacy Month of April and the upcoming summer break for many students and families nationwide.

This is an educational youth banking partnership that:

• Makes financial institutions relevant and memorable to kids and families
• Attracts and builds genuine loyalty with Gen Z, Gen Alpha, and their parents
• Connects financial education with real-world money to learn good money habits
• Drives youth account growth through school and community programming

Jeannine Glista, co-creator and Executive Producer of Biz Kid$, said, “We are so pleased to partner with Nuuvia to further financial education for our youth. Biz Kid$ was originally funded by a coalition of credit unions wanting to make a difference and Nuuvia continues this sentiment. We are committed to improving everyday money knowledge far beyond the financial literacy month of April. This partnership enables us to reach even more kids, teaching fundamental financial skills in a fun and entertaining manner.”

Financial literacy has long been at the bottom of Gen Z and Gen Alpha social media feeds. Biz Kid$, produced by the creators of the widely popular Bill Nye the Science Guy, is teaming up with Nuuvia to bring that same "make learning ridiculously fun" energy and apply it to youth finance. This sentiment will connect more kids to fundamental, real-world financial applications that follow a “teach, learn, do” model that boosts financial comprehension.

Kids can now combine Biz Kid$ lessons with money they earn from their parents or guardians, use it with bank accounts that include a debit card protected by parental controls, and apply it to real-world concepts (versus theoretical ones) for learning how to save and budget through gamified, immersive interactions.

Marcell King, COO of Nuuvia, said, “Legacy financial education tools haven’t captured the attention of today’s Gen Z and Alpha. We saw how Biz Kid$ short-form TikTok style “kids teaching kids” videos and content provided a much higher level of engagement than traditional adult-led or text heavy copy resources. We immediately knew they were the right, forward-thinking partner to bring relevancy to a much-needed topic and connect Nuuvia’s credible platform to the way today’s digitally native kids learn.”

Community financial institutions have always played a vital role in building stronger communities. With Nuuvia and Biz Kid$ joining forces, financial institutions now have an unprecedented opportunity to become the financial home that raises the next generation of money-smart, entrepreneurial young adults while building relationships that last a lifetime. Most importantly, Nuuvia gives financial institutions full control to maintain 100% of its deposits, relationships, and card revenue in-house.

About Nuuvia

Nuuvia is the leading provider of intelligent lifecycle banking solutions for community banks and credit unions. Designed to easily integrate with a financial institution’s existing digital banking infrastructure, Nuuvia’s platform helps institutions acquire, retain and more effectively engage account holders across multiple generations with personalized digital experiences. Nuuvia’s flagship digital youth banking module is the chosen partner for dozens of community banks and credit unions across the country—enabling them to acquire, grow, and retain youth accounts, deposits, promote financial health, and build long-term loyalty in an increasingly competitive marketplace. Learn more at www.nuuvia.com or connect with us on LinkedIn.

About Biz Kid$: The Future of Financial Education

Biz Kid$ is a national financial literacy initiative based on the Emmy Award-winning public television series where kids teach kids about money and business. Created by the producers of Bill Nye the Science Guy, the series has been in continuous play via PBS and national syndication since 2008. Originally funded by a coalition of 300 credit unions, Biz Kid$ has reached over 80 million students and parents. For more information visit www.bizkids.com