Social Media News

NEW YORK--(BUSINESS WIRE)--Pangram 3.0 released. Pinpoints text that has been created, revised, or edited with AI-powered tools....

BOSTON--(BUSINESS WIRE)--Inlightened, a tech-enabled insights platform that connects innovative client companies to a network of vetted healthcare professionals (HCPs), today announced the findings of a survey to measure experts’ feelings about the impact of online influence and mis/disinformation. The results reveal that key opinion leaders are not only worried about the impact of online medical misinformation for patients and consumers today, but anticipate that it will get worse over the nex...

SAN FRANCISCO--(BUSINESS WIRE)--Pinterest, Inc. (NYSE: PINS), a leading AI-powered visual search and discovery platform, today announced it has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. For the first time, Pinterest will combine its intent-rich audience signals with a CTV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns. Pinterest reaches 600 million monthly active users...

LONDON--(BUSINESS WIRE)--YouTube TV is set to redefine the US television landscape. According to new forecasts from Omdia, YouTube TV will surpass Charter and Comcast to become the largest pay-TV operator in the United States by 2027, marking the first time a virtual pay-TV provider will claim the top position in the market. Omdia’s latest analysis highlights the rapid growth trajectory of YouTube TV and its continued expansion into traditional pay-TV territory. US Pay-TV Market Snapshot (End o...

NEW YORK--(BUSINESS WIRE)--Elcano today announced a strategic partnership with Raptive, the creator media company, and Index Exchange, one of the world’s largest independent supply-side platforms. The collaboration marks the launch of Raptive Unison, a curation product that gives advertisers access to Raptive’s verified, high-quality audiences across programmatic channels, including Connected TV (CTV). By aligning with Elcano and leveraging the infrastructure and sell-side decisioning capabilit...

SAN FRANCISCO--(BUSINESS WIRE)--A new Nextdoor survey reveals key holiday neighborhood data about recommendations, local business support, and events....

COPENHAGEN--(BUSINESS WIRE)--Two weeks until Christmas and the digital wish lists are buzzing on the wish list app GoWish - currently with nearly 8.6 million registered US users...

NEW YORK--(BUSINESS WIRE)--Emplifi, a leading CX and social media marketing platform, today announced a new partnership with easyJet to enhance the airline’s customer care, enabling easyJet to respond to customers more quickly, ensuring consistency, further enhancing their customer satisfaction and loyalty. As travelers increasingly turn to social platforms for support and to share feedback, Emplifi is working with easyJet to support the airline in its work to enhance its customer experience. T...

SAN FRANCISCO--(BUSINESS WIRE)--Tavus, the leading human computing company building lifelike AI humans that can see, hear, respond, and take actions, today announced AI Santa 2.0, the most advanced and emotionally intelligent version of Santa ever created. Built as an official Tavus PAL, AI Santa brings the magic of the North Pole to life with human-level presence, memory, and multimodal communication across video, voice, and text. Last year, millions of people spoke with the original AI Santa...

NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced the expansion of the DV Authentic Attention® product to TikTok. This marks the first badged TikTok Marketing Partner offering for attention measurement that integrates direct impression-level signals to measure attention on the platform. “There is no doubt that TikTok has become an essential advertising environment...