Innovid Named Most Valuable Pioneer in QKS Group’s 2026 AI Maturity Matrix for AdTech

NIVO AI innovation recognized for advertising technology creative, delivery, measurement, and optimization

NEW YORK--(BUSINESS WIRE)--Innovid, the leading omnichannel advertising platform, today announced that it has been named the Most Valuable Pioneer (MVP) and an Orchestrated AI Leader in QKS Group’s AI Maturity Matrix: Intelligent Creative & Media Optimization for AdTech Platforms, 2026.

The report evaluates advertising technology providers on their ability to move beyond standalone AI capabilities to connect creative intelligence, audience and media signals, campaign execution, measurement, and optimization. Innovid earned the MVP title for its leadership in orchestrated AI execution and vision, with QKS highlighting NIVO AI as a key differentiator.

As AI adoption accelerates, more tools don’t necessarily lead to better outcomes. Disconnected data, fragmented workflows, and isolated intelligence can limit the impact of even the most sophisticated technologies. According to QKS, the next phase of AI in advertising will be defined by platforms that can connect intelligence across the campaign lifecycle and translate it into coordinated, measurable action.

NIVO AI is built to address this challenge. Combining specialized AI agents, connected advertising intelligence, and interoperable workflows, NIVO helps marketers move from insights to action across creative, delivery, measurement, and optimization. These capabilities work together within a coordinated operating environment, enabling advertisers to automate repetitive tasks, make more informed decisions, and optimize campaigns based on performance signals.

“Innovid by Mediaocean has progressed from applying AI to individual advertising tasks toward connecting intelligence across the creative, media, measurement, and optimization lifecycle,” said Richa Choubey, Principal Analyst, QKS Group. “NIVO brings specialized AI capabilities together with advertising data and workflows, enabling performance signals to inform campaign decisions and increasingly coordinated execution. Its approach demonstrates how intelligent advertising can evolve beyond isolated AI features toward adaptive, outcome-oriented operations, while maintaining interoperability, governance, and human control.”

Recognized for Connected Intelligence and Execution

The QKS evaluation assessed vendors across core capabilities, including creative intelligence, connected media intelligence, advertising orchestration, and governed and adaptive execution.

Innovid received “Leading” assessments across evaluated dimensions, with strengths including:

• Creative intelligence: AI-powered creative generation, predictive scoring, dynamic personalization, and optimization informed by campaign performance.
• Media optimization: Connected creative, audience, reach, frequency, and performance signals that support more informed campaign decisions and in-flight optimization.
• Workflow automation: Specialized NIVO agents that streamline campaign trafficking, quality assurance, taxonomy management, reporting, and other operational activities.
• Cross-channel connectivity: Advertising workflows spanning CTV, video, display, social, audio, and other environments.
• Measurement and data intelligence: Connected exposure, reach, frequency, conversion, and incrementality signals that help turn measurement into an input for optimization.
• Governance and controlled execution: Human oversight, permissions, and workflow controls that enable AI-driven efficiency while maintaining advertiser control.

QKS also recognized Innovid’s expanding ecosystem interoperability, including its use of APIs and Model Context Protocol (MCP) integrations to connect NIVO with external advertising platforms and AI agents. This includes NIVO’s integration with the ads MCP server by Meta, which enables advertisers to access and analyze Meta campaign intelligence through a connected, conversational workflow.

“It’s great to be recognized by QKS for the tangible results we’re delivering for our clients and the role we’re playing in their AI transformation,” said Zvika Netter, Innovid Co-Founder & CEO and Mediaocean President. “To win in a modern media world, marketers need intelligence that can move across platforms, connect decisions, and drive action. That’s what we’re building with NIVO: an open, agentic foundation that helps advertising move faster, work smarter, and deliver better outcomes.”

Advancing the Future of Agentic Advertising

The QKS report identifies the next creative advertising technology wave as progressing toward increasingly connected and autonomous advertising operations. Critical factors for AI maturity include interoperability, governance, and outcome-oriented decision-making.

Innovid’s approach reflects this shift. Rather than relying on a single AI assistant or isolated automation tools, NIVO brings together specialized agents and orchestration that can support activities from creative generation and predictive scoring to campaign setup, reporting, and optimization. Its open architecture allows advertisers to connect intelligence and workflows across their existing technology environments while maintaining human control over strategic decisions.

This recognition builds on Innovid’s position as a Leader in QKS Group’s SPARK Matrix™: AdTech Platform, 2026, reinforcing its continued investment in independent, interoperable advertising technology that connects creative, media, and measurement.

To learn more about Innovid’s recognition and download the report, visit: https://www.innovid.com/resources/reports/qks-ai-maturity-matrix-tm-intelligent-creative-media-optimization-for-adtech-platforms-2026

About Innovid

Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.