Xnurta Wins Amazon Ads Partner Award for Fourth Consecutive Year

2026 Collaborative Excellence Award extends Xnurta's four-year streak of Amazon Ads recognition for innovation and advertiser success

BELLEVUE, Wash.--(BUSINESS WIRE)--Xnurta, an agentic AI-powered advertising platform, today announced that it has won a 2026 Amazon Ads Partner Award for Collaborative Excellence alongside CA Fortune for their work with Bumble Bee Foods. The recognition marks Xnurta's fourth consecutive year earning Amazon Ads Partner Awards, an exceptional milestone that underscores the company's continued leadership in retail media innovation.

The Collaborative Excellence Award recognizes agencies and technology partners that combine their distinct capabilities to deliver outstanding results for advertisers. Xnurta and CA Fortune were honored for their work helping Bumble Bee Foods successfully launch Snackers, a new line of single-serve flavored tuna, while driving incremental growth without cannibalizing existing product sales.

The award-winning campaign combined CA Fortune's strategic expertise with Xnurta's AI-powered advertising technology and Amazon Marketing Cloud capabilities to identify new audiences, including lookalike buyers, back-to-school shoppers, and younger consumers reached via connected household Prime accounts. From there, they used Xnurta’s AI powered optimization to place bids at scale and measure incremental purchases. Ultimately this approach led to 22% revenue growth above the campaign goal.

“Four consecutive years of recognition from Amazon Ads is something our team should be proud of,” said Kashif Zafar, CEO of Xnurta. “What matters most is the work behind it. Bumble Bee needed to reach new customers without taking sales away from its existing products. CA Fortune brought deep knowledge of the brand and its business, and we brought the AI optimization and audience insights to help execute that strategy. That’s the value we want to deliver for our agency partners and their clients.”

Four Consecutive Years of Amazon Ads Recognition

Xnurta's latest award extends a streak of Amazon Ads recognition dating back to 2023, including Technology Innovation Awards in 2023 and 2024, Beyond the Funnel Innovation Award in 2024, and Awards for Full Funnel Advertising and Brand Storytelling in 2025. Including this year’s Collaborative Excellence Award, that brings Xnurta’s tally to six Amazon Ad Partner Awards in just four years.

The milestone reflects Xnurta's continued investment in AI-powered advertising technology, advanced measurement and automation, helping brands and agencies navigate an increasingly complex retail media landscape.

As retail media evolves toward more autonomous, AI-driven advertising, Xnurta continues to expand its capabilities to help advertisers improve performance, uncover new opportunities and drive measurable business results.

About Xnurta

Xnurta is the leading agentic AI-powered ad management platform for brands, sellers, and agencies. Its AI Copilot powers more than 2 million bidding decisions per day across Amazon and Walmart, while its AMC Hub helps brands understand their data through a drag-and-drop interface, no-code pre-built models, and custom audience creation. Xnurta is a six-time Amazon Ad Partner Award winner, across four consecutive years. Thousands of brands and agencies trust Xnurta to power their eCommerce advertising, including Lenovo, Govee, Orolay, Greenworks, Jackery, Anker, and more.