Popfly Shop Launches With 250+ Gear Guides and 15 Days of Giveaways

The new destination lets shoppers skip the algorithm and the ads, and buy gear recommended by trusted creators, athletes and experts.

COSTA MESA, Calif.--(BUSINESS WIRE)--Outdoor gear has always been sold on trust. From the ski shop employee, to the guide who swears by a certain rain shell to the athlete whose kit you studied before your first big trip. Today, Popfly launched Popfly Shop, a free platform that brings those recommendations together in one place.

Popfly Shop launches with more than 250 curated collections and gear guides from 100 founding creators including pro athletes like Ana Eyssimont and Brooklyn Bell, content creators like @thruhikers, and industry veterans like Stephen Regenold, founder of GearJunkie. Each guide is built around gear that’s actually been tested in the field, from the down jacket they wear around town to the pack they trust on a thru-hike. Shoppers can browse hundreds of thousands of products from brands including Backcountry, The North Face and Osprey.

In one place, shoppers can:

1. Discover gear through guides from experts.
2. Follow a creator to unlock every discount code they have, across every brand they work with. Then compare prices across retailers before they buy.
3. Save favorites to a wishlist and share it with the people who shop for them.

“With the rise of AI, it’s getting harder to know whose recommendations you can trust,” said Taylor Hoekstra, Founder & CEO of Popfly. “Popfly Shop puts real recommendations from real people in one place so you can buy gear from people who’ve actually tested it on the trail, on the mountain and in the elements.”

To celebrate the launch, Popfly is hosting giveaways every day from Nov. 5 through Nov. 19 with opportunities to win prizes from Backcountry, The North Face and Osprey. Entering is easy: shoppers just need to create a wishlist to win.

Additional launch events include:

• During Black Friday and Cyber Monday, Nov. 20 to 30, Popfly Shop will feature the best outdoor deals from creators and brands.
• On Small Business Saturday, Nov. 28th, Popfly will spotlight Tahoe Mountain Sports.
• On Giving Tuesday, Dec. 1st , Popfly will donate all of its Popfly Shop revenue from the day to Protect Our Winters.

About Popfly

Popfly is redefining digital storytelling in the adventure space, empowering creators and brands to thrive in the rapidly evolving creator economy. The platform connects brands with creators to collaborate on authentic content at scale. From discovery and creator storefronts to payments and performance tracking, Popfly streamlines every step of your brand-creator collaboration so you can scale brand momentum and revenue.