DigniFi Appoints FinTech and Technology Veteran Jefim Piekarz as Chief Product Officer

SEATTLE--(BUSINESS WIRE)--DigniFi, a leading FinTech company specializing in access to automobile, powersports and RV repair financing, today announced the appointment of Jefim Piekarz as Chief Product Officer. Jefim brings over 20 years of experience across FinTech, SaaS, and digital marketplaces.

Piekarz will lead DigniFi's Product and Engineering organizations, overseeing product strategy, technology development, and innovation to drive business growth and enhance customer experiences. Piekarz joins DigniFi following his leadership roles at Octane Lending, Etsy, and LogMeIn, where he helped launch and scale Xively, an IoT platform acquired by Google for $75 million.

“As DigniFi continues to evolve toward a more product-focused company, Jefim will play an important role in shaping our product strategy, strengthening how we prioritize and develop solutions, and ensuring our products align with the needs of our customers and partners.” said Neeraj Mehta, CEO of DigniFi.

Piekarz is known for his collaborative, people-first leadership approach, and he focuses on empowering teams, fostering innovation, and delivering exceptional customer experiences. Piekarz holds an MBA and bachelor's degree from Rensselaer Polytechnic Institute. He will be based in New York and reports directly to CEO Neeraj Mehta.

“DigniFi has built a strong foundation and has an exciting opportunity ahead,” said Jefim Piekarz, Chief Product Officer at DigniFi. “I'm looking forward to working with this talented team, building on what they've accomplished, and bringing together people, technology, and customer insights to deliver innovative products and exceptional experiences for our customers and partners.”

About DigniFi

Established in 2012, DigniFi is a FinTech company dedicated to providing access to fast, flexible, and inclusive financing solutions for automotive, powersports and RV merchants nationwide. DigniFi helps dealerships and service centers increase conversion rates, boost revenue, and improve customer satisfaction by removing payment barriers at the point of sale. DigniFi supports financing for service, parts, accessories, tires, vehicle protection products, insurance deductibles, and other ownership-related expenses. To date, DigniFi has facilitated more than $575 million in incremental transactions for automotive merchants across the United States. Visit DigniFi.com.

All DigniFi credit products are issued by WebBank.