Wells Enterprises Unveils Expanded Frozen Novelty Portfolio at 2026 NACS Show

• New wave of frozen treats includes iconic Ferrero and Ferrara brands
• Kinder Bueno^® expands frozen offerings now with Kinder Bueno White Frozen while Lemonhead^® makes its debut to the frozen novelty category
• NACS Show attendees will get a first look at the new innovations ahead of a broader rollout to convenience distributors in late 2026 and early 2027

LE MARS, Iowa--(BUSINESS WIRE)--Wells Enterprises, Inc. a leading U.S. ice cream and frozen novelty manufacturer and part of the Ferrero Group, will showcase portfolio wide innovations that bring frozen variety, novelty and premiumization to convenience stores at the 2026 National Association of Convenience Stores (NACS) Show. The expanded lineup brings iconic candy brands into ice cream from Ferrero brands including Kinder Bueno^® White, Butterfinger^®, 100 Grand^®, Baby Ruth^® as well as Ferrara’s Lemonhead^® and Trolli^®.

Research shows convenience store shoppers turn to ice cream and frozen novelties for moments of joy with 47% purchasing ice cream as a treat for themselves ¹. Because more than half of shoppers have not chosen a specific ice cream brand or format before purchase ¹, innovation plays a critical role in capturing attention at point of purchase. With more than a century of ice cream expertise, Wells Enterprises introduces innovations that elevate everyday moments, attract new consumers and help convenience retailers drive new trips and incremental basket growth.

“At Wells Enterprises, we are creating frozen treats that build excitement and grow the ice cream category within the c-store channel,” said Ken Reuter, chief customer officer at Wells Enterprises. “By combining Wells’ legacy with the strength of Ferrero and Ferrara brands, we’re delivering a differentiated innovation lineup designed to bring joy to consumers, spark impulse purchases and drive incremental sales for the channel.”

The new brand-led frozen novelties are designed to deliver familiar flavors in new formats including:

• Kinder Bueno^® White Frozen: A multi-textural treat, Kinder Bueno White Frozen pairs creamy hazelnut-flavored frozen dessert with an iconic Kinder Bueno White disk and a crispy meringue crumble to create a joyful, premium experience that brings the signature Kinder Bueno taste to life. Available in 3.04 fluid-ounce single-serve cones and 14 fluid-ounce tubs.
• Butterfinger^® Ice Cream Pints and Cones: This multi-textured mashup features a blend of creamy Butterfinger-flavored ice cream and the brand’s iconic crispety, crunchety, peanut-buttery goodness in every bite, available in 16 fluid-ounce pints and 3.04 fluid-ounce single-serve cones.
• 100 Grand^® Ice Cream Pints and Cones: An elevated twist on the iconic candy, this rich caramel-flavored ice cream is full of old-school chewy caramel and chocolatey coated crispy crunchies to deliver a flavorful, multi-textured experience in every bite, available in 16 fluid-ounce pints and 3.04 fluid-ounce single-serve cones.
• Baby Ruth^® Ice Cream Pints: This iconic candy and ice cream combination offers the perfect blend of chewy nougat-flavored ice cream, old-school caramel, and chocolatey covered roasted peanut halves, delivering a multisensorial experience in every spoonful, available in 16 fluid-ounce pints.
• Lemonhead^® Core Pops: Making its debut in the frozen category, Lemonhead Core Pops combines a bright, bold Lemonhead flavored candy center with mouth-puckering lemon frozen confection. Available in a portable, no-mess 3.0 fluid-ounce iconic and nostalgic retro pop format for easy snacking.
• Trolli^® Gummi Pop Electric Blueberry Lemonade: Released this fall, Trolli Gummi Pop Electric features a marbled Blueberry Lemonade flavor that delivers two sour-punched flavors in every bite while maintaining the product's signature soft, gummy, frozen texture.

“What is exciting about this new wave of innovation is how we are challenging conventional frozen desserts and giving consumers a compelling reason to engage with frozen in new ways,” said Isabella Chia, chief marketing officer at Wells Enterprises. “Being part of the Ferrero family gives us an opportunity to accelerate cross-category collaborations and turn iconic candy brands into authentic, frozen offerings. By delivering brand love through new textures, formats and multi-sensory experiences, we’re creating products that capture attention, inspire trial and drive growth for our channel partners.”

Attendees at the show will get a first look at the new lineup of bold innovations and samples of select products onsite at the 2026 NACS Show on October 6-9 in Las Vegas at the Ferrero booth #N2647 and Ferrara Candy Company booth #N1229.

To learn more about Wells Enterprises, visit wellsenterprisesinc.com or follow on LinkedIn, Facebook and Instagram.

¹Wells Proprietary Shopper Research, 2025

About Wells Enterprises, Inc.
Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 and headquartered in Le Mars, Iowa — recognized as the Ice Cream Capital of the World — the company produces more than 200 million gallons of ice cream per year and distributes products across all 50 states. Wells is a part of the Ferrero Group, manufacturing its signature brands Blue Bunny^®, Halo Top^®, Bomb Pop^®, and Blue Ribbon Classics^®, along with several leading brands owned by Ferrero.