Axonet Steps into the Spotlight, as the First-Party Media Network Reaches 20,000 Retailers Nationwide

CHICAGO--(BUSINESS WIRE)--Axonet, the First-Party Media Network (1PMN) connecting brands with consumers at their highest-frequency shopping occasions, today unveiled a new logo and brand identity ahead of its appearances at NACS 2026 and Advertising Week New York. The rebrand reflects Axonet's expanding retail network and the upcoming launch of Sophia, its AI-powered retail intelligence platform.

Axonet connects two sides of the market that wouldn't otherwise reach each other: 20,000 retailers nationally with the brands and agencies seeking to reach their 100 million shoppers. One comprehensive buy reaches customers at the pump, in the aisle, and on their phone — with one report delivering insight across the entire network. Axonet has built that connection, unlocking new revenue for retailers while giving brands a comprehensive way to influence consumer behavior across a national footprint of chains.

"Axonet turns a patchwork of separate retailer relationships into one connected network: one strategy, instead of dozens of disconnected ones. For advertisers, that's the difference between showing up in scattered moments and being part of someone's daily routine. And now, with Sophia we offer a deeper window into who those shoppers are and what they're buying — providing a new way to understand end consumers." - Patrick Raycroft, CEO and Co-Founder, Axonet

Highlights:

• A rapidly expanding network for advertisers to reach more shoppers during buying moments
• Early access for Sophia, an AI-powered analyst that provides self-service capabilities for advertisers and retailers
• Greater scale for retailers seeking to drive loyalty through rich partnerships

"Advertisers measure success differently, and Sophia is built for that. Partners can apply their own attribution windows and benchmarks to the same underlying data, so they have flexibility to define success on their own terms." - Kevin Struthers, Chief Product Officer and Co-Founder at Axonet

Axonet will be on-site at both NACS and Advertising Week, showcasing the new brand and capabilities.

About Axonet

Axonet is the First-Party Media Network (1PMN), connecting retailers and consumer brands at national scale through first-party data, offers, and measurable results. Backed by industry expertise, Axonet connects brands to 20,000+ stores nationwide. This drives efficiency and scale for influencing consumer behavior across an otherwise fragmented network. Sophia, Axonet's retail intelligence platform, lets teams ask questions in plain language and get answers from across the network.

Learn more: axonet.io.