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Wine & Spirits
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Molson Coors Beverage Company Appoints Will Meijer as President, Canada Sales

TORONTO--(BUSINESS WIRE)--Molson Coors Beverage Company ("Molson Coors" or “the company”) (NYSE: TAP, TAP.A; TSX: TPX.A, TPX.B) today announced that Will Meijer will join the company on April 13 as president, Canada sales. Based in Toronto, Meijer will serve on the company’s senior leadership team, reporting to President and Chief Executive Officer Rahul Goyal. Canada is a critical market for Molson Coors’ long-term growth, and Meijer brings deep industry expertise and a proven track record of...
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Southern Glazer’s Wine & Spirits Announces 2025 VolunCheer of the Year and VolunCheers Ambassador of the Year Award Winners

MIAMI & DALLAS--(BUSINESS WIRE)--Southern Glazer’s today announced the recipients of its 2025 VolunCheer of the Year and VolunCheers Ambassador of the Year awards....
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JohnsByrne to Showcase Premium Packaging and Display Solutions at LUXE PACK New York 2026

CHICAGO--(BUSINESS WIRE)--JohnsByrne, a national provider of premium packaging and retail display solutions, will exhibit at LUXE PACK New York on May 6–7, 2026, at the Javits Center. Visitors are invited to discover packaging possibilities and explore the company’s latest innovations at Booth E32. At this year’s event, JohnsByrne will highlight its brand-building packaging capabilities including folding cartons, rigid boxes, and high-impact retail displays designed to elevate products in healt...
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Southern Glazer’s Wine & Spirits Announces Corporate Strategy Leadership Transition

MIAMI & DALLAS--(BUSINESS WIRE)--Southern Glazer’s announced that Stephen Von Oehsen, SVP, Office of Strategic Management (OSM), will be moving to an advisor role effective April 1....
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Bardstown Bourbon Unveils Cascadia Garryana Oak Barrel Finish Bourbon

BARDSTOWN, Ky.--(BUSINESS WIRE)--Following a highly successful debut year, Bardstown Bourbon Company’s Distillery Reserve returns in 2026 with Cascadia Garryana Oak Barrel Finish, a limited release bourbon that continues the brand’s commitment to small-format innovation and boundary-pushing whiskey design. Finished in barrels crafted from rare Oregon white oak, this release highlights an exceptionally scarce American hardwood known for imparting distinctive character unlike any other in America...
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New Ground Promotions Scales National Retail and Experiential Execution for Global Spirits Brands on PINATA’s AI-Powered Platform

NEW YORK--(BUSINESS WIRE)--New Ground Promotions (NGP), a national experiential and field marketing agency supporting corporate clients and globally recognized spirits portfolios including Moët Hennessy, Brown Forman, Remy Cointreau, and Edrington Americas, is expanding its use of PINATA, the AI-powered operating system for brand execution, to manage and verify retail and experiential programs at national scale. As its retail and experiential programs have grown in scale and complexity, NGP has...
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Real American Beer Expands Into Iowa, With A Proposition Built For Wrestling Country

TAMPA, Fla--(BUSINESS WIRE)--Real American Beer (RAB), one of the fastest-growing beer brands in the country, today announced its expansion into Iowa — a state with one of the deepest wrestling traditions in America. The move is a direct extension of the brand’s partnership with Real American Freestyle (RAF), the unscripted professional freestyle wrestling league where Real American Beer serves as the official beer. Wrestling in Iowa is generational — embedded in high school gyms, college progr...
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Brown-Forman Names Jim Peters Chief Financial Officer

LOUISVILLE, Ky.--(BUSINESS WIRE)--Brown-Forman Corporation (NYSE: BFA, BFB) today announced the election of Jim Peters as its new Executive Vice President and Chief Financial Officer (CFO), effective March 31, 2026. As CFO, Peters will join the senior executive team and report to President and CEO Lawson Whiting. Peters joins Brown-Forman following a distinguished career at Whirlpool Corporation, where he most recently led enterprise transformation initiatives as Executive Vice President. He su...
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A.P. Keaton Scales National Perfect Store Execution for Global Spirits Brands on PINATA’s AI-Powered Platform

NEW YORK--(BUSINESS WIRE)--A.P. Keaton, a full-service marketing and experiential agency supporting globally recognized spirits portfolios including Campari Group, Diageo, Pernod Ricard, Bacardi, and Edrington, is expanding its use of PINATA, the AI-powered operating system for brand execution, to manage and verify retail merchandising programs at national scale. As beverage alcohol brands face increasing pressure to prove ROI on trade investment, the ability to track in-store compliance and ex...
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Southern Glazer’s Wine & Spirits’ Served Up Podcast Enters Next Chapter with Eric Hemer as Co-Host

MIAMI & DALLAS--(BUSINESS WIRE)--Southern Glazer’s announced that Served Up, its beverage and hospitality podcast, adds Eric Hemer, SVP, Product Education, as co-host....