Amica Partners With Drake Maye and Ann Michael Maye, Beginning With New Campaign Centered Around Life’s Unexpected Moments

The new spot reinforces Amica’s promise of trusted protection when it matters most

LINCOLN, R.I.--(BUSINESS WIRE)--Amica Mutual Insurance Company has partnered with professional football player Drake Maye and his wife and social media content creator, Ann Michael Maye, which began with a new advertising campaign that debuted on Sept. 17, 2026. The campaign highlights a simple truth homeowners know well: Some days don’t go quite as planned, but having trust in your insurance company makes all the difference.

The spot follows the Mayes as they settle into life in New England after moving from North Carolina, using the front door as the symbolic stage for their story. Through a series of unpredictable moments – from a tree limb falling in the yard or discovering a plumbing leak – the couple repeatedly passes through the same door, facing life’s highs and lows with humor, confusion, warmth and resilience. The spot concludes by reinforcing the notion that “whatever comes through the door, with Amica, you’re ready.”

“Knowing you’re supported by the right team makes all the difference,” said Drake. “With Amica, it comes down to trust and knowing they’ll be there when things are going well – and when they’re not. Especially during those major life changes you don’t always see coming.”

“Moving to New England has been such an exciting new chapter for us, and we’ve quickly learned that home is where you feel supported,” said Ann Michael. “Life throws all kinds of surprises your way, but having people and partners like Amica that you can count on helps make those moments feel a little less overwhelming.”

“We're thrilled to partner with Drake and Ann Michael Maye,” said Ted Shallcross, Chairman, President and CEO of Amica. “As they navigate the excitement and responsibilities that come with building a future together, Drake and Ann Michael's authentic and relatable perspective resonates with many current and future customers. Through this partnership, we have an opportunity to introduce more people to Amica and reinforce our commitment to providing the trusted protection, exceptional service and peace of mind customers rely on every day.”

At its core, the campaign creatively underscores Amica’s promise of reliability through life’s constant change, with a focus on trust, preparedness and protection when it matters most. For more than a century, Amica has built its reputation on world-class customer service, lasting relationships and financial strength – a foundation that continues to distinguish the company in a competitive industry. That trust is reflected in the loyalty of its customers, who stay with Amica three times longer than the industry average.

To view the spot, visit https://www.amica.com/the-mayes.

About Amica
Founded in 1907, Amica Mutual Insurance Company is headquartered in Lincoln, Rhode Island, and is the oldest mutual automobile insurer in the United States, offering auto, home, life and umbrella insurance policies nationwide. With $6.3 billion in assets and over 3,500 employees, Amica creates peace of mind and builds enduring relationships with its customers across the country, protecting what’s most important to them.

Amica’s award-winning customer service is rooted in empathy and compassion. The company has been recognized with more than 67 JD Power awards, including #1 rankings in customer satisfaction among homeowners and rental insurance providers in 2025. Amica has also been named one of America’s Best Insurance Companies by Forbes for five consecutive years and holds an A+ rating for financial stability from AM Best.

Learn more at Amica.com.