BrilliA Incorporated Launches Jockey® in Indonesia, Expanding Brand Partnership into One of Southeast Asia’s Largest Consumer Markets

Exclusive five-year license brings Jockey^® underwear and apparel to Indonesian consumers dedicated e-commerce, leading marketplaces and BrilliA’s retail and wholesale distribution network

SINGAPORE--(BUSINESS WIRE)--BrilliA Incorporated (NYSE American: BRIA) (“BrilliA” or the “Company”) today announced the official launch of Jockey^® branded products in Indonesia through its Indonesia operating company, PT. Mirae Asia Pasifik. The launch marks the commencement of BrilliA’s exclusive five-year Trademark License Agreement with Jockey International, Inc. (“Jockey”) announced in June 2026, and represents the introduction of the brand to Indonesian consumers.

Jockey products are now available in Indonesia through the brand’s dedicated Indonesian website, jockey.id, official storefronts on Tokopedia and Shopee, and PT. Mirae Asia Pasifik’s retail and wholesale distribution network. The Company is also supporting the launch through Jockey Indonesia’s official Instagram channel, @jockey_indonesia, which will feature product launches, styling content and marketing campaigns.

The initial assortment includes men’s and women’s underwear, bras and loungewear, with additional categories including shapewear, socks, activewear and sleepwear expected to be introduced as the Indonesian business expands.

The agreement provides Indonesian consumers with access to Jockey’s established portfolio of intimate and everyday apparel, supported by the brand’s 150-year heritage in comfort, quality, innovation and product development. Founded in 1876, Jockey has built a global presence across retail, e-commerce and distribution channels in markets around the world.

PT. Mirae Asia Pasifik expects to expand the Indonesian assortment on a regular basis, introducing new collections across core essentials and seasonal categories throughout the year. The Company intends to use its combination of e-commerce, marketplace, wholesale and retail channels to build broad consumer access while developing Jockey’s presence in Indonesia over time.

“Jockey is one of the most globally recognized brands in intimate and everyday apparel, and we are proud to support its reintroduction to consumers in Indonesia,” said Kendrew Hartanto, Chief Executive Officer of BrilliA Incorporated. “As Jockey celebrates its 150th anniversary this year, we see a significant opportunity to expand the brand in one of the region’s largest and most dynamic markets, and we look forward to bringing a compelling product assortment to Indonesian consumers and honoring its legacy through a disciplined, brand-building approach across key channels.”

“As Jockey continues to expand internationally, the focus remains on building the brand with the right partners in the right markets,” said Chris Smith, Executive Vice President, International and Chief Customer Officer, Jockey International, Inc. “This agreement reflects a disciplined approach to growth, and PT. Mirae Asia Pasifik brings the local expertise and operational capabilities needed to establish a strong foundation in Indonesia while upholding the quality, innovation, and everyday comfort that define Jockey.”

With a population of more than 280 million people, Indonesia is one of the largest consumer markets and represents a significant opportunity for consumer brands. According to the most recent figures available for 2024 from Statista, the Indonesian apparel market generated approximately $22-23 billion annually, including $10.7 billion in women’s apparel.

Jockey^® products are available in Indonesia through the brand’s dedicated website at jockey.id, official storefronts on Tokopedia at tokopedia.com/jockey-indonesia and Shopee at shopee.co.id/jockeyindonesia, as well as through PT. Mirae Asia Pasifik’s retail and wholesale distribution network. Consumers can also follow Jockey Indonesia’s official Instagram account, @jockey_indonesia, for product launches, styling content and marketing campaigns.

The financial terms of the agreement were not disclosed.

About Jockey International, Inc.

Founded in 1876 by Rev. Samuel T. Cooper, Jockey The Original American Underwear Brand^® has delivered feel-good comfort for 150 years. This third-generation, family-owned company operates from Kenosha, Wisconsin, as it has since 1892, and draws on a heritage of quality, innovation, and craftsmanship. Jockey creates elevated essentials with enduring style while committing to making a positive impact on generations of families and communities around the world.

Jockey^® products reach customers in more than 120 countries through retail stores, e-commerce, and a global distribution network. Through the Jockey Being Family Foundation and One Mighty Fortress Foundation, Jockey faithfully supports kids, families, and communities, including military personnel, first responders, and foster and adoptive families. Discover comfort and care at Jockey.com.

About BrilliA Incorporated

BrilliA Incorporated is a Singapore-based comprehensive one-stop service and solution provider for over 30 ladies' intimate apparel brands worldwide, managing sourcing, design, prototyping, supply chain, logistics, and quality control. The Company works with major international companies, including Fruit of the Loom, HanesBrands Inc., and H&M.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of U.S. federal securities laws. These statements include, but are not limited to, statements regarding BrilliA’s business strategy, market opportunities, future performance, and operational outlook. These forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from those expressed or implied, including, but not limited to, global economic conditions, supply chain disruptions, customer demand, pricing pressures, and other factors described in the Company’s filings with the U.S. Securities and Exchange Commission (SEC).

BrilliA undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date of this press release, except as required by applicable law. BrilliA does not guarantee future results and undertakes no obligation to update these statements, except as required by law. Investors are encouraged to review BrilliA’s filings with the SEC for additional risk factors.